Listen and Learn Personal Selling & HRM: Recent Episodes
Anshu Suri
This podcast discusses the important concepts of human resource management and personal selling. It helps in facilitating a clear understanding of the subject. Concepts and important points are explained in simple and easy to understand language and terminology.
Types of appeals
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Message headline, copyright ,layout and source
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Range of advertising appeals used by the advertisers to attract customers
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approaches to segment the target market
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Different types of advertising
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sales report,manuals,order book,cash memo used in the sales process
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considerable diversity exists in personal selling situations which a salesperson faces.
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Sales career as a recognized path to top in many organizations.
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role of personal selling in product design,price,physical distribution and promotion
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personal selling is an important part of a firms promotional strategy
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introduction to marketing with the example of Nike
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How to assess the relative worth of a job
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How to attain this balance
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Handling of factors which make a worker unhappy
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TRANSFER AND PROMOTION DYNAMICS TO DEAL WITH CHANGING WORKFORCE REQUIREMENTS ARE DISCUSSED
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Empowerment of employees is a part of emerging challenges of HRM
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in continuation of supplementary compensation
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Need and steps for effective counselling
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pay for performance systems
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incentive is anything that attracts and motivates an employee
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Methods of wage payment and fringe benefits as a part of supplementary compensation are discussed
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This episode talks about objectives ,importance and
components of compensation given to employees in organizations.
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The episode talks about quantitative and qualitative aspects of HR planning in an organisation to ascertain the workforce needs.
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Social security and social assistance is necessary to provide basic protection to the citizens in case of contingency.
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Examples of industrial accidents in the past,bring into focus the need for safety measures in an industrial unit.
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Providing a healthy and safe environment to the employees is an important consideration for HR department in an organization
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this episode talks about employee welfare in detail.It discusses features,benefits,important laws and agencies involved in employee welfare in organisations.
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causes of imbalance in work and life in the modern day world
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Maslow's theory of motivation
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This is the first step in the personal selling process
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Basic elements about marketing
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This theory falls under in the Traditional theories of selling.
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Personnel audit in an organisation
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Key issues in human resource planning are discussed
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Causes ,advantages and measures to achieve good industrial relations in organisations
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Need,benefits and steps involved in effective counselling are discussed in this episode
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This episode is about transfers and promotions in an organisation
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how do organizations handle grievances effectively?
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looking at social security as a part of HRM
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Employees health and safety
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Taking care of well being of workers
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Three types of performance based plans are discussed
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In continuation of earlier episodes on compensation
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This is in continuation of the first episode on fringe benefits
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Description of fringe benefits from the book Human resource management by V.S.P.Rao
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remuneration received by employees
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This episode talks about compensation
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