The Art of the Impossible: Recent Episodes
Autodesk Limited
Industry pioneers, business leaders and bright young minds in the design and manufacturing sector share their stories of digital transformation. Learn how companies are using cutting-edge technology to make better products, streamline production processes and monetize innovation. The Art of the Impossible is hosted by Asif Moghal, Senior Industry Manager, Design & Manufacturing at Autodesk.
One of the cornerstones of digital transformation is integration. Making systems work together efficiently so no data is lost is a challenge that all companies face in their journeys. How do you manage it internally and how does it affect other parts of the business? From recruitment to clients and the product itself, we explore how Alexander Bradfisch, Senior Vice President of EntriWorX at dormakaba, found the solution to this challenge, and how this new ecosystem transformed their business.
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From technical drawings to visual walkthroughs, 3D in design has been a game changer on all levels. 3D visualisation enables more iterative and agile workflows, leading to more straightforward communication with internal and external stakeholders.
In the third episode of season three, we explore the move from 2D to 3D with Ted Page, Head of Digital Design at Nijhuis Saur Industries We delve into the challenges, potential blockers, and the opportunities that derive from the move between 2D to 3D.
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Most people would assume that a transition to 3D and digital design is more about productivity and efficiency but for some businesses, the added objective of achieving greater sustainability triumphs profit.
Sustainability through innovation is at the core of the Swedish battery manufacturer Northvolt. They have taken digital transformation a step further by innovating across the entire business infrastructure. Not only does this apply to the design of products, it’s even reflected in the design of the global manufacturer’s factory floors. All the way through to the recruitment process which embeds strong values of passion to drive change and sustainability.
Factory Layout and Modelling Engineering Manager Axel Save has been with the scale up since 2020, while the business was still a start-up, and has implemented and overseen the transition from 2D into 3D factory layout design across the manufacturer’s ten global sites.
At the heart of Axel’s journey with Northvolt has been strong passion to deliver positive change through the production of sustainable batteries and this starts before the beginning of the manufacturing process – with the design of the factories.
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Change can seem daunting even to the most experienced of managers. Anticipation and effective communication is key to ensuring the successful delivery of a digital transformation project. From leveraging efficiencies to mediating resistance, having a solid plan and a change management strategy can mark the difference between success and failure.
Jude McCann, Innovation Manager at Rathbane Group, looks back on the transition from 2D to 3D and the implementation of a growing business systems team that is responsible for identifying digital innovation opportunities that not only improve design output but production pipeline and data efficiencies also.
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Artificial intelligence is rapidly becoming the next frontier of digital transformation. From automating processes to writing code and increasing productivity, the use cases for AI are as versatile as the companies that utilise them.
But it’s also one of the most hotly contested topics: how can companies in the D&M sector harness its power? Which processes lend themselves best to automation? How does it affect the job market, and what are the ethics and boundaries of using AI?
We discuss these topics with Lennart Schulenburg, CEO of VisiConsult.
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Like much of the technological jargon, the term Smart Factory seems to be used in a variety of ways with multiple meanings to it. Asif unpacks how one famous brand, Bridgestone Tyres defines a Smart Factory and what it has been doing to spearhead digital transformation from the factory up.
Andy Warren, Senior Engineering Services Support Manager at Bridgestone Tyres Americas, discusses the potential behind Smart Factories, the challenges of the transformation process, and the lessons learned along the way.
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In recent years, we’ve had to deal with rapid and unpredictable changes both personally and professionally. How can companies maintain their agility, and make changes part of the ‘business as usual’ mindset? Join Autodesk’s Asif Moghal as he discusses what agile change means to people and processes in a D&M business, with Karim Sekkat, CEO of Oxford Engineering Group, and Dr Sally Eaves, CEO of Aspirational Futures and global strategy advisor.
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With the complete overhaul in product design and manufacturing processes in recent years, there has never been a greater need to implement innovative thinking within the Design and Manufacturing industry. In this episode, Asif Moghal – Director of D&M Market & Industry Development at Autodesk – speaks to Ben Maddock, Design Engineer at Steller Engineering, and Sam Rogers, Test Pilot and Additive Design Lead at Gravity Industries to discuss the importance of innovation in delivering the product experience customers expect.
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Digital transformation is one of the most important enablers of innovation, but it’s not enough to create a lasting impact. The willingness and awareness to innovate and keep learning have to be ingrained in the company culture in order for businesses to keep thriving and evolving with the times. In this episode, we are joined by Kim Dabbs, Global VP of Social Innovation at Steelcase, and Dylan Horvath, Founder & President of Cortex Design. We’ll be discussing how company culture can be a facilitator of innovation.
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As a society, one of the biggest challenges of our age is tackling climate change by finding long-term sustainable business solutions across industries. But how can digital transformation facilitate sustainability? We are exploring innovative technologies that can pave the way for a greener future with Alec Anderson, co-founder of Koolmill Systems, and Dr. Taryn Foster, founder of Coral Maker.
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The strategic importance of data is well-known across the D&M industry. But while many companies collect huge amounts of data, it can be hard to know how to process it effectively. In this episode, Asif Moghal speaks with Rob Marchant, CEO of MarchantCain Design Ltd., and Tom Jones, Senior Solution Architect Manager at Amazon Web Services, to explore how data can be collected and used to enact effective change in your company.
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Virtual reality is no longer a science-fiction fantasy, and recently, it’s been growing in use in professional and industrial settings. But how are architecture and design firms taking advantage of this technology? In this episode, Asif Moghal speaks with Brendan Mullins, Associate & Architect at Stantec, and Craig Bunyan, Associate Director at Seymourpowell, to find out how Extended Reality (XR) is being implemented in workflows and what this means for their respective industries.
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The past 12 months have shown us, beyond all doubt, that being more collaborative can result in phenomenal outcomes. In this episode, Asif Moghal talks to Tony Cox, owner and co-founder of Great British Outdoor Fires and John Grimshaw, Product Manager at Elcometer about what collaboration is and why it’s the only way to succeed.
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How exactly should SMEs build a customer experience mindset into their business? What's the difference between that and customer service, and what does good look like? To explore this subject, host Asif Moghal welcomes Ilham Said, CEO and founder of Engineer 2 Engineer (E2E), and Richard Hagan, Managing Director of Crystal Doors.
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While the Covid-19 pandemic has shown how quickly companies can shift, creating essential life-saving PPE equipment overnight, in today’s episode we get down to the nitty-gritty stuff around flexibility. To unearth just how flexible the industry really is through real-life examples, Asif Moghal talks to Adrienne Houston, Director of Euro Evacuum Products, and Tom Mongan, General Manager at Subcon Laser Cutting Ltd & Vice President of the Coventry & Warwickshire Chamber of Commerce.
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The demand for products is on the rise, driven by the increasing global population. But the resources we need to meet these levels of demand are finite, and we’re becoming increasingly aware of and concerned by the impact this will have on climate change. In this podcast’s episode, we welcome James Selka, CEO at the Manufacturing Technologies Association, and Denise Taylor, Director of Wylde Connections, to discuss how companies in the design and manufacturing industry can embrace the ideas of sustainability and apply them to the way we design, make and sell products.
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Automation is so much more than industrial robots or productivity. And while certain economies seem to be way ahead of the investment curve, many worry about the comparatively high costs of automation for an SME and the ever present concerns about jobs. Asif Moghal is joined by Jocelyn Cole, Goods Lift General Manager for Penny Hydraulics and the University of Warwick’s Dr Simon Leigh to try to understand if the design and manufacturing is taking too narrow a view on the topic of automation and what it needs to do to embrace change.
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The world of design and manufacturing is digitizing at an exponential rate. Whilst keeping abreast of changes might represent a challenge to some, it also presents a great opportunity for businesses to rethink traditional value propositions and apply them to new products, markets or even business models in timescales once thought of as impossible. But how do we get there? To explore this topic, Asif Moghal is joined by Charlotte Horobin, regional director across the Midlands and East for Make UK, and Ralf H. Komor, from Komor Interim Management.
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In this episode of the podcast, Asif Moghal asks Dr Saeed Talebi, a Senior Lecturer in the School of Engineering and the Built Environment at Birmingham City University, and Founder of Equitus Engineering Limited, Raam Shanker, to discuss the cross-pollination of mass customization from the design manufacturing industry into the construction industry. They explain the nuances within mass customization; its drivers across the design manufacturing industry; how it is slowly innovating within the construction industry; and where and how business owners can find help and advice on their digitalization journey.
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For as long as civilisation has existed, we have thrived and survived in our ability to get access to stuff that we need further and further away from our homes, or more complex things to allow us to work and play in the way we've become used to. In today’s episode, Asif Moghal discusses the future of supply chains and what resilience looks like with transport and manufacturing expert Rachel Eade MBE and Managing Director of Playdale Playground Barry Leahey MBE. They explore what the supply chain really involves, beyond widgets and services, the importance of building a large network, and how cultural changes must lead innovation.
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In this episode of the podcast, Asif Moghal speaks with Paul Perera, technology manager at myMaskFit, and Nicole Pellizzon, aeronautical engineer undergraduate at Imperial College London, about how education and industry can work together to drive innovation. They discuss the transformational impact of their individual experiences; what’s preventing more businesses to take on board innovation; the increased push to crowdsource expertise; and how SMEs and universities can collaborate.
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In this episode of the podcast, Asif Moghal speaks with top 100 women in UK tech and Founder of The Immersive KIND, Kadine James, and Managing Director of Hosokawa Micron, James Moore, about the digital skills gap in the design and manufacturing industry. They discuss some of the currently desired skills in the sector; the fact that certain capabilities, due to their digital nature, are constantly and rapidly changing; the technologies that will be transformative in the upcoming years; and how the UK is preparing a generation of digitally-empowered designers, engineers and managers.
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A good idea, executed at the right time, in the right place, has the power to create markets, unlock potential, generate opportunities. Innovation seems to be something we’re all chasing, but being innovative doesn’t come without its risks. In this episode, we welcome Matthew Maclennan, mechanical design engineer at Steve Vick International, to talk about what defines an innovative idea, and, more importantly, how to turn it into a business model.
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Leadership is always an important topic in the design and manufacturing industry. To explore what it truly means to be a leader in the 21st century and how we can create the next generation of digitally empowered manufacturing leaders, we spoke to Nick Hussey, CEO of The Manufacturer, and Jason Cole of Jonathan Lee Recruitment.
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People and technology are empowering businesses, reshaping manufacturing and building the industries of tomorrow. In this podcast, our guests William Bridgman, Chairman at Warren Services, and Chris Greenough, Chief Commercial Officer at SDE Technology, share their thoughts on Digital Transformation, what it actually means, their journeys to get there, and their advice to those who want to give it a go.
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Asif Moghal, Autodesk Senior Industry Manager, Design & Manufacturing, introduces a new podcast series which will showcase industry pioneers, business leaders and bright young minds working at the cutting edge of design and manufacturing and discuss the big ideas driving the sector forward.
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