Rise Above Noise: Recent Episodes
Susan Finn
The Rise Above Noise road map has, at its foundation, the understanding that marketing is an act of service. Digital marketing - your website, social media, interviews, blogs, emails - is simply the vehicle you use to show up - truly show up - so that those you are meant to serve can identify you as the solution to their challenge. Join Susan Finn, digital marketing strategist, each week as she shines the spotlight on a member of the Rise Above Noise community who is sharing their wisdom, knowledge, and, often humor, to keep transformation makers showing up - in service - for those they are meant to serve. Grow your business to make a bigger impact in the world.
Takeaways:
~ Learning about how Generative AI works in an easy-to-understand format
~ A few tools and strategies to get started
~ A process for keeping things simple
My favorite nuggets:
~ Listening is the most overlooked strategy for creating content that attracts your best clients. Listen everywhere to figure out where you fit into the landscape. You've got to figure out where. you fit so you can create content that is specific to someONE. When you simply create content for the goal of creating content and without speaking to that ONE, you are wasting your time - talking to NO one. That's not good for your confidence.
~ YOU already have the answers. Understand what the work is that you're called to do. What do your ideal clients need? Do they even KNOW what they need? You might just need to make it clear to them that YOU know and HAVE what they need.
~ Remember - You're not looking for thousands of eyes at this point. You only really need to get 10-20 clients this year to get your footing. {Sigh of Relief here}
~ Generative AI can help you build content, social posts, presentations, talking points - but YOU will need to make sure that you find the ways to connect on the HUMAN level.
~ Teach AI your voice. Let AI repurpose your own content first. Ask it to turn some of your own content int X social posts or ask it to 'polish this piece up'.
~ Use AI to help you write an outline for a blog article or a series of articles.
~ It's your PROMPTING that is what drives the tool. You'll need to learn how to ask it better questions and how to refine the answer you generate.
~ Knowing what you want is the most important part of the prompt.
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LINKS MENTIONED IN THIS SHOW:
Susan Finn
Join the Free Rise Above Noise Community: bit.ly/riseabovenoise-fb
Grab some goodies: www.riseabovenoise.com/goodies
Schedule a free discovery call with Susan: bit.ly/rise-clarity-20
Create your Automated Email Welcome Series
THIS MONTH: www.riseabovenoise.com/done
The Rise Above Noise 5-Pillar Process: https://www.riseabovenoise.com/blog/digital-marketing-roadmap
View upcoming webinars and other Rise Above Noise events: bit.ly/ran-events
Donna Cravotta:
Cravotta Media Group: https://cravottamediagroup.com
Linkedin: https://www.linkedin.com/in/donnacravotta/
BeVisible Round Table: https://upbeat-crafter-9471.ck.page/03eb2f1b43
As heart-driven entrepreneurs, now, more than ever, we need to find ways that we can continue to 'show up" (that's marketing, my friend) with consistency and generosity for those who we can support. It does no one any good to keep yourself a secret by avoiding marketing.
Alas, the struggle is real.
How can we create authentic, valuable content that spotlights our zone of genius without spending hours and hours coming up with the words?
We are all learning about the many aspects that AI (artificial intelligence) has to offer - when used correctly.
RJ Redden has been an early adopter of AI and is supporting heart-driven entrepreneurs to make the best use of AI to quickly create content (blogs, social media, email, etc) that speaks to their unique voice and supports their visibility for client attraction.
Here are some of the key takeaways from today's spotlight:
~~ What is your individual thumbprint? Embrace the difference. It helps you stand out
~~ If you have a business online....using other people's tools that are using AI is becoming commonplace. (I have already seen it on my most-used tools, Constant Contact, Honeybook, and....even on Gmail)
~~ ** Spend your energy and attention on things that matter. (serving clients fully)
~~ AI can help you create content that resonates and is memorable and connects with your audience.
~~ If it's not memorable - DON'T post/send. Stand Out!
RESOURCES:
Join the Free Rise Above Noise Community:
bit.ly/riseabovenoise-fb
Grab some goodies:
www.riseabovenoise.com/goodies
Schedule a free discovery call with Susan:
bit.ly/rise-clarity-20
Create your Automated Email Welcome Series THIS MONTH.:
www.riseabovenoise.com/done
The Rise Above Noise 5-Pillar Process:
https://www.riseabovenoise.com/blog/digital-marketing-roadmap
===================
Connect with RJ Redden
Black Belt Bots
http://www.blackbeltbots.com
Join the We Kick Bot Community
https://black-belt-bots.circle.so/home
On this episode of Rise Above Noise, I get to discuss the importance of showing up authentically on social media platforms and maintaining relationships that matter. Kevin Strauss is an emotional health and innovation consultant. We focus on how human connections are key for improving business. Kevin shares his background and knowledge on emotional health, and how his app Uchi can help nurture authentic connections.
We get into it as we discuss the interconnectedness of wellness and the importance of finding purpose in life. Kevin shares his tips for using Uchi for improving relationships.
Key Takeaways:
How to Reduce Noise and Focus on What Really Matters:
"There is so much noise out there and trying to reduce all that noise. Like when you open your computer and it's all the social media and blasting everywhere...trying to just calm some of that noise and get a little more focused on what really matters to you and your goals in life." - This is a great reminder to reevaluate how much noise we let in and to focus on what truly matters.
The Importance of Balanced Wellness:
"Balanced wellness is like the four tires on a car. You've got to nurture all four physical, emotional, mental, spiritual. And when all those tires are inflated in your car and everyone around you, you are just cruising down the highway."
The Benefits of Using Uchi for Building Strong Relationships:
" It doesn't take long, but you got to keep it going. So just use Uchi. It's free. Have fun. It's safe and private. Have fun."
NOW - more than ever, our world needs transformation creators, like you, to show up - fully, authentically, and unapologetically as yourself.
Showing up = Marketing.
It's really all about Showing UP.
I know frustrating it can be to feel helpless when you are trying to bring your services and products out into the world.
That's why I help you create the structure and templates in your marketing to make sure you feel empowered to Show Up!
The secret sauce is that we work together to create your personal journey so you show up with ease and flow.
Coaches, consultants, and energy workers, who want calm and control, lean on me as their marketing guide.
I guide my clients and students to fall in love with 'showing up' for those they are meant to serve.
With a personalized, clear pathway, they attract more clients.
Their business grows with flow and ease.
Susan
Links and resources:
Connect with Susan:
Rise Above Noise
Upcoming events
Grab some digital marketing tips and resources
Schedule a free discovery call with Susan
Connect with Kevin Strauss:
UCHI App
Welcome to Rise Above Noise. Each week I have the honor of shining a spotlight on somebody in the Rise Above Noise community who is making a real difference and helping others with their business growth.
You can see how our Rise Above Noise community is revolutionizing how service professionals show up - in their marketing - to make a real difference in the world.
Marketing is what helps your business grow.
Our only true currency in this life is our time and our energy. As we work at building our businesses, it’s of the utmost importance to practice efficiency and flow - to set up the systems that allow you to shine in your zone of genius, without sucking your precious time and energy.
Now - more than ever, our world needs our transformation creators to be successful in their ventures - to show up in service and make a real difference in our world.
----------------------------- More about this week's guest, Chantelle Davis-Gray: Website, Branding & Card Deck Designer //
Meet Chantelle Davis-Gray, an expert when it comes to designing with purpose. She specializes in helping change-makers with brand design, (Squarespace) website design, and custom card decks, so they can skyrocket their confidence, proudly share their work, grow their businesses, and create real change. But Chantelle’s here to do more than just design -- she’s also here to serve as your go-to guide, trusted collaborator, and biggest cheerleader.
When she’s not designing something gorgeous and action-inspiring, you can find Chantelle heading out on a nature walk with her love, Trish, and her puppy, Leo.
BEST TAKEAWAYS:
~ Start talking to a designer earlier than you think you need to....put the pieces into place
~ How do you want someone to feel when they're on your website?
~ You can spend less time talking to the people who are not your aligned clients
- Filter out the non-dream clients ~ As you're growing, you want your website to do more for you....collect aligned leads...
Get Chantelle's Free Guide, "Roadmap for Website Planning":
Follow Chantelle on Instagram (You'll be glad you did!)
The Rise Above Noise community is filled with business owners and support providers of every kind. When you are searching for just the right person to help you scale, you are sure to find that person in our community. Join the Rise Above Noise Facebook Group
RESOURCES MENTIONED IN THIS VIDEO:
Grab some goodies
Schedule a free discovery call with Susan
Create your Automated Email Welcome Series THIS MONTH.
Submit a question for the next "Ask Me Anything": bit.ly/ran-ask-susan
View more Conversations with Experts who Rise Above Noise
Many of you who have been listening to me over the years have heard me offer the one tip I feel is THE MOST VALUABLE practice as you create your digital marketing strategies that will allow you to grow your visibility with more flow and ease. It’s this…. ANSWER THEIR QUESTIONS! Everyone on the internet is searching for an answer to something. If YOU have the answer - SHARE IT. Let them find YOU.
In today’s conversation, Neil Carroll of VidWheel, shares some resources and his special slant on using video and faqs to show up for the people who are already searching for what you have to offer.
I think you will really enjoy this conversation.
TAKEAWAYS:
Power Play: Using video content that answers questions for your audience is the most impactful thing that you can do. It’s a really impactful thing when it comes to building that know, like, trust factor. It shows that you're an expert in your field.
Multiply Yourself: When you create thoughtful videos to be viewed with a click, you're essentially multiplying yourself. You can be in multiple places at once. Your ideal client can, therefore, more easily find you, especially if you're saying the right things. It's all about using the right language, saying the right things, and making yourself available so that people can meet you and consume your content when it's good for them.
Video can get you across the world:
The biggest thing is, if you're a solopreneur, or smaller business, we have again, gone through one of those inflection points in history where you're on a much more level playing field than you were just a few years ago, when it comes to being competitive with bigger businesses out there. So don't fritter it away. Get in there and utilize it.
You can see how our Rise Above Noise community is revolutionizing how service professionals show up - in their marketing - to make a real difference in the world.
Marketing is what helps your business grow.
Now - more than ever, our world needs our transformation creators to be successful in their ventures - to show up in service and make a real difference in our world.
The Rise Above Noise community is filled with business owners and support providers of every kind. When you are searching for just the right person to help you scale, you are sure to find that person in our community.
Join the Rise Above Noise Facebook Group
RESOURCES MENTIONED IN THIS VIDEO:
Grab some goodies
Schedule a free discovery call with Susan
Create your Automated Email Welcome Series THIS MONTH.
Neil K. Carroll
vidwheel LLC
http://www.vidwheel.com
Check out the twice monthly vCN Zoom Meetups:
http://events.vidwheel.com
Grab the free Camera Confidence course:
vidwheel.gumroad.com/l/camera-confidence
Watch this episode on YouTube
In the Rise Above Noise Signature Roadmap, the first pillar is to get a real handle on who your ideal client truly is:
What are her concerns?
What is she trying to accomplish?
What are the deeper issues that are holding her back that she doesn't even know about yet.
How are YOU uniquely positioned to support this person?
Active listening is the foundation of effective communication.
As a service-based business owner, Active Listening means being totally focused on the words that the customer/client is saying, understanding what those words mean and responding in a manner that validates what they're saying.
Join the discussion with Joanne O'Neil, Holistic Psychotherapist as we explore how to be an effective listener to help you grow your business.
My favorite takeaways:
~~ Active listening is being fully present..no judgment -no interjecting comments . ..learn how to be quiet - let the person speak. Most people really want to tell a story - sit in that space and listen.
~~ Non-judgment is an ART form
~~ Active listening is an act of Kindness and Compassion
~~ Take note of direct quotes - useful for future insights.
~~ We gain the power to offer suggestions - offer a different perspective.
The Rise Above Noise community is filled with business owners and support providers of every kind. When you are searching for just the right person to help you scale, you are sure to find that person in our community.
Join the Rise Above Noise Facebook Group
RESOURCES MENTIONED IN THIS VIDEO:
Susan Finn, Rise Above Noise Join the Rise Above Noise Facebook Group
Grab some goodies
Schedule a free discovery call with Susan
Create your Automated Email Welcome Series THIS MONTH.
_______________________
Joanne O'Neil, Holistic Psychotherapist The Moonrise Sanctuary: http://www.themoonrisesanctuary.com
Schedule a call with Joanne: https://themoonrisesanctuary.com/contact
Buy the Book: The Art of Presence - One Path Toward Peace: https://amzn.to/3NLa2BY
Join Joanne's Webinar on June 30, 2022 1PM:
Insightful Approaches to Anxiety, Depression, and Grief, Recognizing The Elements of Your Distress
http://www.bit.ly/ insights-JO
In the Rise Above Noise roadmap, we talk about setting up systems and processes to protect your time and your energy.
Really, these are our only true currency, wouldn’t you agree?
..............................
Today’s conversation with Donnie Boivin, of Success Champions Networking, throws a spotlight on this pillar.
He wants us to think like a CEO (not an employee) in our own business.
Donnie realized that so many people create a crappy job and not business. They think in ‘what’ and ‘how’ and they feel like everything is on them.
Well, the first thing is to make sure to take a moment, step back, and ask yourself - "What am I trying to accomplish?"
When you understand how to think like a CEO it changes everything. Figure out how to get the ‘things’ off your plate so that your business can scale and grow. Business OWNERS (CEOs) think in "Who can I get to do this?" vs how do I get this done?
He wants us to think of the “WHO” - as in....who can get this done for me?
Always be thinking..... "What's my next investment?" (time, money, energy
COACHES - 1-1 coaching is not a sustainable model. Creating community and mastermind is more effective. Peer coaching is magical.
If you are a coach, an energy worker, a teacher, a creative - you are a business owner. What can you put into place to be the CEO of your business? Where can you find the support to grow.
The Rise Above Noise community is filled with business owners and support providers of every kind. When you are searching for just the right person to help you scale, you are sure to find that person in our community.
Join the Rise Above Noise Facebook Group
Donnie Boivin is an entrepreneur and serves as CEO and Founder of Success Champions and Success Champion Networking. Donnie is considered one of the leading global minds on sales, business development, and business growth. He is described as the first person to make sales and business development relatable and human.
Donnie is a community builder at heart — he builds champions. Today he helps small business owners leverage sales and business development to grow and then scale their business through his global brand Success Champion Networking is part of the Success Champion family of companies which include Badass Business Summit and Champions Table Masterminds.
In addition to running multiple businesses, Donnie runs a full working farm with goats chickens ducks, turkeys, and geese., his podcast ‘Growth Mode’ ranks among the top podcasts globally. He is a four-time Best Selling Author and a highly sought-after public speaker.
RESOURCES MENTIONED IN THIS EPISODE :
Rise Above Noise Join the Rise Above Noise Facebook Group
Grab some goodies
Schedule a free discovery call with Susan
Create your Automated Email Welcome Series THIS MONTH.
Donnie Boivin https://successchampionnetworking.com/
and
http://www.donnieboivin.com
Grab Your Freebies: Text Success to 817-318-6030
Growth Mode Podcast: https://donnieboivin.com/podcast/
The Rise Above Noise Roadmap offers you 5 pillars to create a digital marketing strategy that allows you to show up - share your gifts - attract more clients....
With Ease and Flow.
There are so many ways for us to share our gifts these days.....sometimes we just need to be guided with the roadmap to get a biz off the ground
Susan Salzman wants you - the solopreneur - to have the ability to tap into your strengths and weaknesses for your personal and creative growth.
She's going to tell us about her signature 360˚ self-achieved performance review
It gives you the ability to:
~~ uncover positive "feedback" for your past performances
~~ highlight your potential for further growth and development
~~ be brutally honest by recognizing your failures in order to improve
OTHER RESOURCES MENTIONED IN THIS VIDEO:
RISE ABOVE NOISE
Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb
Grab some goodies: http://www.riseabovenoise.com/goodies
Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20
Watch this interview on YouTube: https://youtu.be/yrmc4cBD_9Y
Susan Salzman:
- susansalzman.com
- Your 360 POV
- Tech Talk 101
- Power of the Pivot Podcast
"We don’t see things as they are; we see them as we are." - Anais Nin
This was a quote shared this week by Shawna Pelton, owner of Quantum SHIFT. In today's spotlight, Shawna shares the simple proven process to immediately change the way we respond to stress and avoid burnout. Conscious leaders know that to really make the impact you're here for, you must be willing to see and correct the blind spots that are stopping your progression. Make your commitment to showing up - with ease and joy. If you're a purpose-driven high achiever with aspirations for success in business but are on the fast track to burnout, you're not going to reach great heights without risking the loss of health, happiness, and harmony in your life. TODAY'S TAKEAWAYS: Energy synchronization is a physiological experience and it comes from the place within you that essentially....is your power, but it is a Nervous System state. Shawna works with her ability to create coherence first and foremost within herself to be able to then help others. Stress has purpose - helps us grow. Keeps us strong. BUT - there needs to be a balance. Some folks may have more resilience. We need stress in our life to grow....(think muscle development). Trying to REPAIR from burnout is so much harder (wasteful) than being proactive. BLINDSPOTS: It's not about what we are experiencing. It's about our perception of what we are experiencing. Leaders won't overreact to other people's opinions - Leaders don't take things personally. Dear friend, how will you claim your sovereignty at this point in your life? Who can you lean on to support you on your journey? Schedule your free call with Susan and with Shawna, to begin with that first step today. --------------------------------- OTHER RESOURCES MENTIONED IN THIS VIDEO: RISE ABOVE NOISE
Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb
Grab some goodies: http://www.riseabovenoise.com/goodies
Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20
SHAWNA PELTON, QUANTUM SHIFT:www.shawnapelton.com
Where to begin?
Shawna's free gift:
https://shawnapelton.activehosted.com/f/1
Rise Above Noise - it’s the name of my business because it’s my mission. It’s time that we understand that marketing is, truly, an act of service.
When you do marketing. You reach people.
Service-based professionals lean on me to guide them to create their own system for showing up in a way that feels generous and in service so that they show up with consistency so those who are already looking for you can find you. Your business grows with flow and ease.
We can often think of marketing as relationship building. So, even networking - meeting people one-to-one can be considered marketing.
So - when you do meet someone - it’s important to Be INTENTIONAL. How will you build trust and relationships? How will you simplify so networking follow-up doesn't become overwhelming?
We know follow-up is where the fortune is, but what if we realized that follow-up begins at introductions. And the key to making it successful isn't about fancy scripts or the right timing. It is about being relatable as a fellow human being and staying present to your contacts.
Well, today, I’m talking with Bethany George. Around these parts, she’s known as the Follow Up Boss.
Bethany is a whiz at helping you make the most of the new relationships you create. She is on a mission to help us feel that Sales can come naturally.
With a strategy, follow up will revolutionize your business so that you can Grow a business without burning bridges.
TODAY’S TAKEAWAYS:
~~ No matter what your business is, you’ve got to realize that- your business is built around PEOPLE. They need to know that you see and hear them as a person - not as a commodity. Stop thinking of relationships as transactional and begin to think of them as personal.
~~ It’s important to interact beyond the sales process. Bethany suggests using:
SERVE
INVITE
ENGAGE
~~ SERVE - How can you support the new connection? Offer introductions, offer valuable resources, give value, build knowledge and credibility.
~~ INVITE: This may be multi-tiered - be delicate at first. I.E. - come to a networking thing with me, check out x.
~~ ENGAGE: This can be purely conversational! The POWER of conversation. i.e. How was your son's game?
A good CRM (contact relationship Management System)
- is meant to contain and track info around contacts. HAS to be used regularly. Holds the relationship in one place.
- Must integrate with your emails
- Needs customizable fields
- Must allow for task creation and reminders
Bethany uses PipeDrive - https://pipedrive.grsm.io/the-follow-up-boss
Susan uses HoneyBook - https://www.honeybook.com/invites?code=riseabovenoise
OTHER RESOURCES MENTIONED IN THIS VIDEO: :
Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb
Grab some goodies: http://www.riseabovenoise.com/goodies
Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20
Bethany’s Resources:
Check out Bethany's video explaining why and how Pipedrive is for her. https://youtu.be/GVJ_fF1H0kg
4 Weeks Free - Check out PipeDrive using Bethany's affiliate link: https://pipedrive.grsm.io/the-follow-up-boss
Follow Up Focus Sessions - Fridays 9:30 - 10:30 AM ET.
Work session. Enroll here: https://www.eventbrite.com/e/325916925297
The Rise Above Noise 5-pillar marketing roadmap is a helpful guide for entrepreneurs when they are putting together their digital marketing roadmap. It begins with having clarity on your own values, your mission, your non-negotiables, and how those align with your ideal client.
When we set off on our business growth journey, we are called to do this thing we call ‘networking’. We network and network and network. But…..to what end? How do we SHOW UP in our most authentic, worthy selves and clearly communicate our “Why?”
Isis Latham knows a thing or two (or 100) about networking. She is the founder of Evolution Business Development which is a community built on the concept of sharing equally from a platform where you can simultaneously be a teacher and a student.
In today’s conversation, Isis and I talk about Energy and your sense of Worth.
My favorite takeaways:
- What are the "Laws" of earning power? It begins when you understand that Money is a way to create value for ENERGY.
- Take a step back - evaluate WHO are you doing the 'things' for? Where are you expending energy?
- You have the option -Spend your time with people who raise your ENERGY.
- Know your worth - Sometimes it means recognizing that you may need to change your perception of self, as well as the actions you take (or don’t take). Realize that You can be the hero in your own story.
- Attitude without action becomes a lie. We need to take action in order to create the shift we desire.
RESOURCES MENTIONED IN THIS VIDEO: : Rise Above Noise
~~ Rise Above Noise - 5 Pillars :
riseabovenoise.com/blog/digital-marketing-roadmap
Join the Rise Above Noise Facebook Group:
https://bit.ly/riseabovenoise-fb
Grab some goodies:
http://www.riseabovenoise.com/goodies
Schedule a free discovery call with Susan:
http://bit.ly/rise-clarity-20
Check out the Success Champions Network:
https://successchampionnetworking.com/
Download this episode as a podcast:
https://www.riseabovenoise.com/podcasts/rise-above-noise
Isis Latham
Evolution Business Development
(https://www.evobizdevo.com/)
EvoBizDevo Facebook Group:
https://www.facebook.com/groups/3747176838729361/
FREE WORKBOOK (if you dare)
https://www.isislatham.com/budget-workbook-sign-up
The very first pillar in the Rise Above Noise 5-Pillar Roadmap is to have clarity on your ideal client. That means - you know exactly who you are talking to and what your intended message will be. This is of utmost importance as you consider whether or not to invest in Facebook Ads.
In today's conversation with Crystal Cherry Colson, we cover how you will know whether Facebook ads are a good fit for your business so you can finally stop wondering and start creating a massive impact.
We also cover the 3 areas to focus on with your ads so you can confidently develop a strategy that’s aligned with your business goals.
Facebook Ad Strategist, Crystal Cherry Colson is the owner of Crystal Cherry Digital, a boutique digital advertising agency. Crystal loves using her background in digital marketing and technical communications to take the confusion out of Facebook ads and develop heart-centered strategies that lead to growth.
Today's Takeaways:
~~ Facebook Ads are most effective when you have a proven process in your business such as an email welcome sequence with your list growth lead generators. It's important to warm your subscribers - it's a bit like dating....you can't jump right to the engagement.
~~ Data doesn't lie. Find creative ways to reach your audience. TRACK THE RESULTS. Adjust as needed. Refine - targeting, messaging, visuals
~~ Facebook Ads is a long-term strategy with continual tweaking for best results
Is your business ready for Facebook Ads?
Take Crystal's quiz: crystalcherrydigital.com/fb-ads-quiz/
__________________________________
RESOURCES:
~ Join the Rise Above Noise Facebook Group:
bit.ly/riseabovenoise-fb
~ Here are the Rise Above Noise Resources.
riseabovenoise.com/goodies
~ Schedule a free discovery call with Susan:
bit.ly/rise-clarity-20
~ Create your Automated Email Welcome Series THIS MONTH.
riseabovenoise.com/done
~~ Rise Above Noise - 5 Pillars
riseabovenoise.com/blog/digital-marketing-roadmap
Schedule a consult with Crystal: crystalcherrydigital.com
Watch this episode on YouTube: https://youtu.be/3EsK0rls1CU
Storytelling!
It's your BEST tool for attracting and converting clients.
"Case Studies and Storytelling" tick off 4 of the 5 Rise Above Noise pillars:
~ You are speaking to your ideal client
~ You are creating compelling content
~ You are providing proof of concept
~ You are keeping in touch.
How Do Success Stories Engage Your Audience?
Unlike testimonials (which are fantastic marketing tools), Case Studies do three things:
✓ They shape the reader's perception by illustrating how your company helps clients solve a problem or achieve their goal.
✓ They allow the reader to see themselves getting the same results.
✓ They add third-party validation (social proof) to back-up your marketing claims.
In today's spotlight, Ed shows us how to combine storytelling with a time-honored formula to create case studies (stories) that engage your audience, generate new leads, and close more deals.
TAKEAWAYS:
~ A well-written case study will clearly show how YOU solved a problem for someone just like the reader. Allow the reader to see themselves getting the same results.
~ Your case study is evergreen and can be used in a bunch of different, effective, ways.
~ Consider a 5-part sequence delivered over a 16-day time period
Grab Ed's Case Study Marketing Guide: https://casestudymarketingguide.com/
________________
Rise Above Noise Resources:
~ Join the Rise Above Noise Facebook Group: bit.ly/riseabovenoise-fb
~ Here are the Rise Above Noise Resources. riseabovenoise.com/goodies
~ Schedule a free discovery call with Susan: bit.ly/rise-clarity-20
~ Create your Automated Email Welcome Series THIS MONTH. riseabovenoise.com/done
~~ Rise Above Noise - 5 Pillars
riseabovenoise.com/blog/digital-marketing-roadmap
What systems can we create for ourselves that give ourselves the autonomy - the time - the boundaries so that we can be in control of our 'things'.
We can continue to grow and serve clients, while also, putting our own lives in priority?
This week’s guest, Dani Whitestone, wants you to know - when you are ready to push your business forward. To do the things that will help you scale - you can totally do that without losing your mind.
She’s going to help us learn the signs and symptoms telling you it's time to scale, learn what should be in your toolkit to successfully scale, learn how to keep yourself balanced and healthy in the process!
Takeaways:
~ Recognize the signs that your business may be ready to scale
- Are you missing opportunities? Forgetting to get back to people? Skipping tasks that you know are important to your clients' satisfaction with you?
~ SCALE is different than GROWTH. Scaling is putting in the SYSTEMS and business processes that will get you to the next level.
~ Make sure you PAUSE - Take time to work ON your business vs. IN your business
~ Time to hire help? BE strategic. Good communications are key!
~ Systems....Systems.....Systems ~ Boundaries. Boundaries. Boundaries.
Rise Above Noise Resources:
Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb
Grab some goodies: http://www.riseabovenoise.com/goodies
Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20
Create your Automated Email Welcome Series THIS MONTH.: http://www.riseabovenoise.com/done
Dani Whitestone:
Webinar April 6: https://www.daniwhitestone.com/scale
Connect with Dani: http://www.daniwhitestone.com
Join the Women's Small Business & Leadership Network on Facebook: https://www.facebook.com/groups/522535088244022
Let’s talk about planting seeds.
It’s spring - well, almost….
That means….it’s time for me to spend more time outdoors.
This is the time of year when I, personally, get super focused on my essential business activities and let the other time commitments fade away. It’s the time of the year when I can focus on the activities I’ve been doing that connect me with transformation creators and their communities- where have planted the seeds that will need some nurturing in the current months when my mind and time move to the outdoors.
How can I be focused on serving clients meaningfully and fully?
Being super focused on list growth strategy all throughout the year is one of the best ways to continue to serve and nurture our audience…..our community. By offering weekly nuggets of wisdom and insight, our readers feel cared for - they know that we’ll be here when they’re ready to address the challenge we help them solve.
My weekly commitment to content through winter and early spring is the Rise Above Noise Weekly Spotlight. As I mention in today’s video, it gives me so much joy to get to spend time with some of the smart and insightful people in the Rise Above Noise community, while, of course, sharing their wisdom with the rest of the community.
My guest this week is Laura Sorenson, Design Doctor + Multimedia Design Developer, who works with indie consultants and marketing teams to galvanize their brand identity and weaponize their visual marketing strategy. Her clients get to articulate their value, stand out from the competition, and continually discover cool, intuitive ways to make more money and change more lives.
TAKEAWAYS:
Your Visual Marketing Strategy should focus on two things:
1: How do you want to come across? What lights you up?
2: Do you understand the challenges your audience faces?
When you are in alignment with these two areas, you can show up more clearly for those you can serve.
In the Rise Above Noise system, email marketing is rarely a sales situation (unless you are doing a sales series for an upcoming product or event) In Rise Above Noise - every email is an opportunity to show up in service by giving, generously giving, hints, tips, resources, and wisdom that will help your client solve their challenge.
With clarity on your messaging and your visual branding, every time someone sees your colors, your logo, your face, your words - you are reminding them that you understand their challenge and will be the person to guide them to success when they’re ready.
When you show up - with clarity and purpose, you are bound to get found by those who understand they’re ready to be guided with the solution you can provide.
Rise Above Noise Resources:
Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb
Grab some goodies: http://www.riseabovenoise.com/goodies
Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20
Create your Automated Email Welcome Series THIS MONTH.: http://www.riseabovenoise.com/done
Laura Sorenson, Atelier LKS:
Durable Design Partnerships (apply at http://www.atelierlks.com/quiz )
1-Hour Consult Sessions (visit http://www.brandpowerhour.com )
10-Week Brand Rocket Program for Solopreneurs (apply at http://www.brandrocket.me )
Entrepreneurs are bravely taking action that is led by their biggest dreams. You show up differently when that happens. So you move from fear into becoming the visionary leaders of your life and your business. Once we anchor that vision, it just becomes very easy to things that we do.
We find Ease, Flow, and Joy. Are your values, mission, and business goals aligned with who you are as a person?
What energy are you bringing? Are you really like talking with your audience? Having a discussion or are you talking TO them? All those things matter. So it's not just doing the things it's also being the person that you want it as well when you were in that situation.
Be
Do
Have
In order to have what do we want to have, we need to DO the things, take courageous action, but we also need to BE elevated, embody our identity that is anchored in our purpose. We need to believe what we're doing before others believe it.
--------------------------------- RESOURCES MENTIONED IN THIS VIDEO:
~ Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb
~ Here are the Rise Above Noise Resources. http://www.riseabovenoise.com/goodies
~ Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20
~ Create your Automated Email Welcome Series THIS MONTH. http://www.riseabovenoise.com/done
---- Hala Chibani, Next Level Entrepreneurs: https://www.nextlevelentrepreneurs.com /
TIME SENSITIVE: Here’s your invitation to Attend The Best-Kept Secret Challenge: 3 Days to Landing Your Dream Visibility Opportunities with Confidence- This free challenge will teach you the exact first steps to get started—in just one hour a day, March 14th - 16th. https://rv208.isrefer.com/go/challenge/HalaChibani/
Reach out to Hala today to get a free assessment of your business and a growth plan at https://www.nextlevelentrepreneurs.com/FreeResources
You’re an idea generator.
You’re a transformation creator.
You’re a vision maker.
Your work changes lives.
How, then, will you show up for those who truly need the service, the change, you can guide them towards.
A better question might be - how can you show up - with consistency - in such a way that you don’t drain your own energy?
Marketing is what you DO to show up. It’s all the things - branding, messaging, website, social media, networking, email marketing. So. Many. Things!
This week, Jennifer and I explore how those of us who identify as transformation creators can find joy and ease in the ‘things’ that we do to move our business forward.
Takeaways:
Find the marketing activity in your business that brings you joy. (I’m not kidding - there’s something you love to do - it can be that simple) For me, it’s my weekly interview series (this one that you’re learning about today) because my joy is in shining the spotlight on the amazing people I get to meet in this journey and in sharing new tips and strategies with the Rise Above Noise community. It’s a win-win-win. The content I create in this 1/2 hour commitment can then be used for over a dozen pieces of additional content: LinkedIn, Facebook posts, Instagram posts, Pinterest, Email, Blogs…..
VisionMakers are powerful creators who carry the unique combination of being both dreamers and doers. They have huge ideas and, while they can get overwhelmed and stuck like everybody else, they have the ability to move through the resistance and bring their visions to life. We look at some of the things they do that make that possible.
-They're willing to say what they really want (and this often requires some help...)
-They're willing to let go of what everyone's been telling them to do and trust flow (even when it sounds crazy)
-They're willing to look at the truth
Sharing:
When you find the joy in sharing - you to get to be generous with a community that you're building with people who need what you have and may hear it one way or another, and you find that you've given a gift to the world. The people who are already searching for the solution you provide will find you easily.
Joy and Ease.
What can be better than that?
Jennifer’s 10-Minute Miracle tool: https://aplaceofjoy.com A quick and dirty little tool that you can start using immediately to get you moving in, whatever your big or little vision is.
Other Resources:
~ Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb
~ Here are the Rise Above Noise Resources. http://www.riseabovenoise.com/goodies
~ Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20
~ Create your Automated Email Welcome Series THIS MONTH. http://www.riseabovenoise.com/done
~~ Rise Above Noise - 5 Pillars https://www.riseabovenoise.com/blog/digital-marketing-roadmap
Jennifer Zwiebel , A Place of Joy
Grab your instant boost of momentum with Jennifer's 10 Minute Miracle guide. http://www.aplaceofjoy.com
View more Conversations with Experts who Rise Above Noise
Marketing can feel generous and aligned with the service you provide. Find your joy in sharing to grow your business quickly.
Welcome to this week's Rise Above Noise Spotlight.
Today our focus is on increasing our marketing energy.
What? Marketing energy? What's that, Susan?
Well, you may have had that energetic reaction when thinking about 'marketing' your business. A bit of a pull, a drag....
In today's episode, Scott Aksamit and I explore various ways that we, as business owners, can make a commitment to a digital marketing practice that not only attract aligned clients, but also fills us with a sense of joy and purpose so that we will continue the momentum of showing up - over and over and over again - for those who need our products or services.
Scott tells us: "Marketing stress keeps people from growing their biz. Remove that roadblock so you can grow fast"
Best Takeaways:
~~ Use FAQs to answer the questions, address the challenges, that your ideal client has.
~~ Get yourself to the right place emotionally and follow inspiration.
That's the way your business can actually grow. Now, that's the first step. As you get better at that, then you learn how to systemize it. And that's where your business can scale and grow. And you can actually get more freedom from it, but it's got to start somewhere.
~~ If we're talking about increasing our marketing energy, we want to create something that's sustainable. That gives us joy
RESOURCES MENTIONED IN THIS EPISODE :
~ Using FAQs to attract, engage, and enlighten your ideal clients
~ Join the Rise Above Noise Facebook Group
~ Here are the Rise Above Noise Resources
~ Schedule a free discovery call with Susan
~ Create your Automated Email Welcome Series THIS MONTH
Scott Aksamit:
~ Law of Attraction Biz.
~ Join the Law of Attraction for Biz Facebook group:
Who do you serve?
Identifying your ideal clients can be a challenge. It's scary to narrow your focus, but then again, you cannot possibly serve everyone. In this conversation,
Heather Maguire, Intuitive Medium and Energy Coach, and I talk about how you can define and refine your ideal client avatar. Enjoy the envisioning exercise she shares that you can end up using at any stage of your business to gain clarity and become magnetic to your dream clients. Listen to 'the feels" - If it doesn't "feel" right, even if it checks off all the "shoulds" - Respect your intuition.
At the end of the day, it needs to feel aligned with you. It needs to feel like something you really care about. Then it has all of that positive energy. It has all of that uniqueness to it. -
RESOURCES FROM THIS EPISODE:
Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb
Grab some free resources: http://www.riseabovenoise.com/goodies
Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20
Create your Automated Email Welcome Series THIS MONTH. http://www.riseabovenoise.com/done
Connect with Heather:
Heather Maguire: Unconventional Intuitive: https://unconventionalintuitive.com/
Grab your free guide (your fun ‘Mad Lib” experience to discover the wisdom within you. https://bit.ly/mad-lib-hm
The Rise Above Noise signature road map has, at its foundation, the understanding that marketing is an act of service.
Digital marketing - your website, social media, interviews, blogs, emails - is simply the vehicle you use to show up - truly show up - so that those you are meant to serve can identify you as the solution to their challenge.
That means that your person needs to, first of all, notice you - remember you - and then, can spend some time learning about you to see if they will then take that 'next step' of hopping on a discovery call or signing up for your emails or workshops.
How to get noticed?
This week's guest, Josh Zepess, has spent a lot of time and energy thinking about this. In a world where dreams are crushed, souls are forgotten, and rust never sleeps, Josh Zepess (The Identity Archaeologist) is on a mission to ensure talented solopreneurs turn every business first impression into a second impression (where the sale happens!) by raising their ROC - Return on Conversation - so they can profit more without grinding more.
What will we cover in today's chat?
Differentiating yourself/standing out from the crowd. Speaking human - the most powerful and attractive language in the world Being human - destroying the line between business and personal.
--------- RESOURCES MENTIONED IN THIS EPISODE ----------
Rise Above Noise
- Join the Rise Above Noise Facebook Group
- Grab some goodies
- Schedule a free discovery call with Susan
- Create your Automated Email Welcome Series THIS MONTH.
Get in Touch with Josh Zeppes
~~ The Identity Archeologist: joshzepess.com/
~~ Free 1-on-1 master session to create the unique compelling answer to the question, "What do you do?" - joshzepess.com/wdyd/
~~ Free Lighthouse Effect Webinar: joshzepess.com/upcoming-webinars/
If you are spreading a message of positivity - if you’re healing people -
WE NEED YOU. NOW MORE THAN EVER.
People are discouraged
Show up - show what’s possible.
You change the world Use your knowledge to inspire people
Challenge yourself to go to the next level with joy.
When you "DO" marketing. You reach people.
Your marketing can be simple. It comes from focusing on one core strategy It’s true that you need to do a few marketing basics:
~ networking
~ a Facebook business page
~ a website
~ an email list
But you also need a driving force for generating clients. A marketing engine. A way to show up consistently that sets you apart from other similar professionals.
This is your core strategy you commit to every day and one that shows you at your best. This is a way to be with other humans that brings you to life and demonstrates your expertise. It’s a healthy growth opportunity for you, where you show up as a leader who makes a difference. It’s also a matter of honoring you and your time constraints.
And it gets you great clients.
Christina says "Give yourself a shot at mastering the marketing tact you're going to do - and make sure you choose a strategy that shows you at your best in your community"
--------------------------------- RESOURCES MENTIONED IN THIS PODOCAST---------------------------------
Join the Rise Above Noise Facebook Group
Grab some goodies
Schedule a free discovery call with Susan
Create your Automated Email Welcome Series THIS MONTH.
---- Find Christina
Take the marketing archetype assessment.
Access her in-depth Intro Course to learn the “3 Secrets to Getting Great Clients By Being You”