Digital Marketing Gyaan: Recent Episodes
Prince Kumar Singh
In this channel, I will be sharing useful information, tools and latest updates for businesses on using Digital and Social Platforms effectively which can help in increasing their brand and sales. So, do follow the channel and you can also suggest the topics on which you want to have our next Podcast.
Jason Friedman is an entrepreneur, speaker, and customer experience expert with a passion for helping businesses craft unforgettable experiences. With a background in both theater and business, Jason blends creativity with strategy to drive growth through storytelling, design, and smart customer journeys. As the founder of several successful companies, he brings a wealth of insights on branding, leadership, and scaling impact.
The future of marketing isn’t about pumping out more content—it’s about building trust and fostering intent.In my latest podcast, I sat down with Ethan Monkhouse, founder of Naviro, to explore how AI is reshaping social media, brand growth, and audience engagement. Here are some key takeaways:🔹 From Attention to Intent – Modern funnels aren’t about chasing views; they’re about nurturing long-term trust and inspiring action.
🔹 Vertical AI > Generic AI – Tools like Naviro don’t just know “everything,” they know you - your brand voice, audience, and goals.
🔹 AI as a Superpower – Marketers who automate repetitive tasks unlock more time for strategy, creativity, and deep audience connection.
🔹 The Rise of the Prompt Marketer – Writing powerful prompts will soon be as critical as writing ad copy.The big shift? AI won’t replace marketers—it will amplify them. Those who embrace it will shape the future of audience growth.🎧 Catch the full episode for insights into how to thrive in this AI-augmented era.
In this episode of Digital Marketing Gyaan, we dive deep into one of the most misunderstood yet mission-critical topics for marketers: Customer Journey Attribution.Joining us is Scott Desgrosseilliers, CEO of Wicked Reports, a leading marketing attribution platform trusted by top e-commerce and subscription brands. With over 25,000 hours in the field, Scott unpacks:* The biggest mistakes marketers make in attribution * How to create a measurement strategy that drives ROI * The "Five Forces" framework for decoding your customer journey * Why relying on ad platform data is risky * How AI is shaping the future of attribution and pixel optimization
If you're a marketer, founder, or growth strategist looking to spend smarter and scale faster - this conversation is a goldmine.Learn more: https://5forces.com
Hosted by: Prince Kumar Singh#DigitalMarketing #MarketingAttribution #CustomerJourney #WickedReports #MarketingPodcast #EcommerceGrowth #ScottDesgrosseilliers #FiveForces #MarketingMeasurement #DigitalMarketingGyaan
In this episode of Digital Marketing Gyaan, we’re joined by Jeff Wenberg — founder of the FactMethod.com and messaging strategist behind brands like Leadpages, Zipify, and Salesforce.We explore how marketers and business owners can dramatically improve conversions by aligning their content storytelling with the funnel stage and user intent. From top-of-funnel curiosity to bottom-of-funnel buying decisions, Jeff explains how to shift your messaging based on user awareness and behavior.You’ll learn:
✅ Why most funnels fail to convert cold traffic
✅ How to craft enrollment stories at each stage
✅ Real-world examples of content realignment that moved the needle
✅ How to avoid sounding “too markety” and start speaking your buyer’s language
✅ Tools and methods to test and optimize funnel contentWhether you're in B2B, SaaS, coaching, or eCommerce — this episode is your blueprint to more intentional, high-performing content.
Chris Norton is the Founder and Managing Director ofProhibition PR, an award-winning agency transforming brands from overlooked to unforgettable. Starting in his garage, Chris built Prohibition PR into a powerhouse, ranked in the top ten and recognized as PRCA’s Medium-Sized Agency of the Year. With over 25 years of experience, he has crafted measurable, impactful strategies for top-tier clients such as the University of Oxford, Philips, NHS, Barbour, and Interflora.Chris is also a global thought leader, keynote speaker, blogger, co-author of a best-selling marketing book,and host of Embracing Marketing Mistakes, a top 10 UK marketing podcast with over 110,000 downloadsand 350,000 YouTube views.
Luke Yarnton, co-founder of The Rave - a game-changing platform helping e-commerce brands spot influencers the moment they make a purchase. With global experience across fintech and e-commerce, Luke has launched ventures from London to New York, Singapore, and now callsMexico City home. His work is reshaping how brands think about influence, authenticity, and word-of-mouth in the digital era.
Matt specializes in helping ambitious CEOs, Founders, Boards and Investors transform financial complexity into strategic clarity, guiding you from reactive, intuition-based decisions to data-driven growth strategies that unlock your company's full potential.
His approach goes beyond traditional CFO services. He helps CEOs build a financial foundation that turns complexity into clarity.
Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency that empowers direct-to-consumer retail brands to accelerate growth on major marketplaces, including Amazon and Walmart. Will has vast experience leading strategic planning and tactical execution for eCommerce brands, managing channel growth and driving results for well-known brands such as Instant Pot, Pyrex, and Derma E
As the Communications Engagement Coordinator at Tangelic, Nozi draws on her vast experience in media, broadcasting, and content production to craft campaigns that inspire action and foster meaningful change in underserved communities. From pre-production research to digital engagement strategies, Nozi brings unique insights to the table. Let’s dive into the world of grassroots campaigns and social media innovation.
RUSS HENNEBERRY is an AI-powered digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s also the Founder of theCLICK, an AI marketing training and community platform. Russ also consults and trains employees to increase marketing efficiency and ROI using AI technology and tactics. He’s worked on digital marketing projects for dozens of small and mid-sized businesses. Russ has also certified thousands of professionals in content marketing, email marketing, and search engine optimization (SEO).
Paul Banks is the Founder of Javelin Content Management. With expertise in video marketing, content repurposing, and AI, Paul focuses on helping businesses build trust and scale engagement through the power of video. His journey from corporate life to entrepreneurship as an ADHD business owner and father brings a unique and relatable perspective to the table. Paul is passionate about simplifying complex marketing concepts into actionable strategies
We had the honor of hosting Elizabeth Greene, Co-Founder of Junglr, who’s revolutionizing Amazon Advertising for founder-led brands. Elizabeth shared her inspiring journey from Amazon seller to industry expert, and she unpacked actionable strategies that are helping brands leverage Amazon's unique advertising power to drive both paid and organic growth. Here’s What You’ll Learn: 🔹 Why Amazon Advertising is essential for e-commerce and how it uniquely boosts organic ranking🔹 Practical steps to optimize ad campaigns for better ROI🔹 Insights on the different Amazon ad formats and when to use each for maximum impact🔹 Critical metrics for data-driven decision-making and campaign success Whether you're a seasoned seller or just stepping into the Amazon space, Elizabeth’s insights are practical, strategic, and essential for growth! Listen now to gain a competitive edge and transform your Amazon approach: A big thanks to Elizabeth for such an insightful discussion! If you have questions or would like to share your own experiences with Amazon Advertising, drop a comment below! #AmazonAdvertising #DigitalMarketing #EcommerceSuccess #Podcast #AmazonGrowth #MarketingStrategies #DigitalMarketingGyaaan #Junglr
Since establishing FPW Media in 2013, he has been transforming the traditional marketing landscape by putting client needs at the forefront. With a deep passion for visual storytelling, branding, and design, cultivated from his childhood experience in photography, Owen has overseen numerous successful projects and built lasting partnerships across industries. His dedication extends beyond the business realm, highlighted by his direction of the acclaimed film 'Lionhearted' in 2018, which explored the post-war experiences of veterans.
Through her business, Crisp Communications, she offers outsourced, bespoke and beautiful marketing and communications designed to grow business. Crisp is currently celebrating being nominated a Finalist in the 2023 Sunshine Coast Business Awards.
Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula™.
He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping ecommerce businesses crush it on Amazon and other online marketplaces.
He was named Ernst and Young’s Entrepreneur of the Year for business services in 2009.
Download your free copy of Unleash the Power of Unreasonable and Create A Legion of Fans- https://gift.cxformula.com/prince
With over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions.
MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales cycles.
Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.
SHOW NOTES:
KPI Calculations
Total Revenue - Total of Sales across all of your Sales Channels
Net Revenue (Gain or Loss) - Total Revenue - Total Expenses
AOV (Average Order Value) - Total Revenue / Number of Transactions
Conversion Rate - Number of Transactions / Number of Visitors
MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend
ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)
CAC (Customer Acquisition Cost) - Expenses / Number of New Customers
The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker
Watch on YouTube - https://www.youtube.com/watch?v=lZACBSLNsBA
Had the opportunity to dive deep into the world of landing page optimization with Peter Guirguis on Digital Marketing Gyaan Podcast.
In today's digital landscape, crafting landing pages that truly resonate and convert is both an art and a science. From captivating visuals to strategic copywriting, every element plays a crucial role in guiding visitors towards taking desired actions.
During our insightful discussion, Peter shared invaluable insights and practical tips on:
-> Understanding the psychology of user behavior.
-> Leveraging data-driven approaches to optimize conversions.
-> Key design principles for maximum impact.
-> Crafting compelling calls-to-action that drive action.
A huge thank you to Peter Guirguis for sharing his knowledge and expertise with us! Can't wait to implement these strategies and witness the transformation firsthand.
LandingPageOptimization #DigitalMarketing #ConversionOptimization #Innovation #Podcast
Peter Guirguis, a seasoned digital expert, is the dynamic force behind SwiftPress Support. With a rich history as the founder of Grace Digital Solutions, Peter has a proven track record in crafting exceptional websites for diverse clientele, from businesses to personal brands. A recognized figure in the digital space, Peter has been honored multiple times by the Wells Fargo Leaders Club.
Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives.
As the president of VSG Marketing, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. Alex leads the VSG Marketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.
Yaron Been is an ecommerce entrepreneur, growth coach, and industrial engineer with a passion for helping businesses succeed.
In addition to his professional pursuits, Yaron is also passionate about Stoic philosophy, personal development, and bodybuilding.
With a track record of bootstrapping and scaling 7-figure ecommerce stores while traveling the world, Yaron has a wealth of experience to share with listeners.
Ready to revolutionize your e-commerce game? Listen to the latest episode of "Digital Marketing Gyaan" where I had the privilege of discussing with Yaron Been about the secrets behind planning a killer e-commerce paid campaign strategy!
In this discussion, Yaron shares invaluable insights and actionable strategies that will turbocharge your e-commerce marketing efforts.
Key Insights:
-> Discover how to identify and reach your ideal audience with surgical precision, ensuring your campaigns hit the mark every time.
-> Learn innovative approaches to allocate your campaign budget strategically across various channels, maximizing your return on investment.
-> Dive into the power of data-driven optimization, and uncover how to leverage analytics to continuously refine and improve your campaigns for unparalleled success.
DigitalMarketing #EcommerceMarketing #PaidCampaigns #MarketingStrategy #DigitalMarketingGyaan #Interview #YaronBeen #EcommerceSuccess #PodcastAlert
Tiago help coaches, mentors, consultants and other professionals in the help industry to unearth premium dream clients from their current follower/subscriber lists. His “Anti-Marketing Method” is based on 3 pillars: turning generic services into irresistible offers, turning your contact network into your own sales team, and uncovering dream clients that are hidden in your current audiences.
The recent podcast episode of "Digital Marketing Gyaan" features an insightful conversation with Tiago Faria.
We had a conversation on the topic: "How to Use Anti-Marketing Techniques to Sell More Online." In this discussion, Tiago Faria, an industry expert, shared practical insights on leveraging anti-marketing to amp up your online sales game.
Key Insights:
Stand Out Strategically: Tiago reveals how injecting a bit of uniqueness into your marketing can grab attention and elevate your online sales strategy.
Authenticity Drives Trust: We explore the powerful role of authenticity in online presence. Tiago emphasizes how being genuine builds trust, a cornerstone for increasing sales.
Addressing Customer Concerns: Tiago provides clever tips on using anti-marketing techniques to address customer doubts effectively, fostering a positive sales environment.
A heartfelt thank you to Tiago Faria for sharing his valuable insights! 🙌
DigitalMarketing #AntiMarketing #OnlineSales #PodcastEpisode #SalesStrategies #DigitalMarketingGyaan #Interview #TiagoFaria #EnhanceYourGame #PodcastAlert
Frank is the founder of Maxiality, a B2B marketing agency transforming B2B SaaS companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs.
With over 20 years of experience in B2B marketing and sales, his goal is to assist B2B founders and marketers to show their expertise. This way, you will become the authority in your industry, so you never have to worry about new business again.
Sharing the latest episode of "Digital Marketing Gyaan" podcast where I had the pleasure of interviewing Stevie V Brown, the dynamic CEO of The Change Starter®!
We dove deep into the art of crafting compelling content that truly elevates your brand awareness.
In this insightful conversation, Stevie shared invaluable tips and strategies to make your content stand out in the crowded digital landscape. Whether you're a seasoned marketer or just starting in the digital realm, these practical steps are sure to enhance your content game and drive impactful results.
👉 Key Takeaways:
Know Your Audience: Understanding your audience is the cornerstone of effective content. Stevie breaks down how to create content that resonates with your target audience, building a genuine connection that lasts.
Storytelling Mastery: Uncover the power of storytelling in your content. Learn how to weave narratives that captivate your audience, leaving a lasting impression and making your brand unforgettable.
Consistency is Key: Discover the importance of consistency in your content strategy. Stevie shares insights on maintaining a cohesive brand voice across different platforms, establishing trust and credibility with your audience.
A huge thank you to Stevie V Brown, for sharing your expertise and wisdom!
Let's revolutionize our content strategies and boost brand awareness together.
Stevie began her corporate career in Advertising in heavy-weight London Agencies, such as Saatchi & Saatchi and McCann Erickson. She has worked with global brands such as L'Oréal, Coca-Cola, McDonald's and Visa; helping them assess their business challenges, design effective strategies and achieve measurable results. Before starting The Change Starter®, Stevie held Strategic Planning and Management roles at several Sydney-based marketing agencies.
Link to some goodies from the guest: https://www.thechangestarter.com/podcastgift
DigitalMarketing #ContentMarketing #BrandAwareness #PodcastEpisode #MarketingStrategy #DigitalMarketingGyaan #Interview #StevieVBrown #TheChangeStarter #MarketingTips #ContentCreation #PodcastAlert
Rasmus Houlind is a renowned expert in Personalization and Omnichannel Marketing. With multiple bestselling books behind him, he is a renowned author and sought after keynote speaker and thus further spreading his knowledge and advice throughout the industry.
In July 2017, Donnie embarked on a bold venture by founding “Good At Marketing,” a testament to his unwavering self-belief and vision for the digital landscape. Over the years, his journey continued to evolve, culminating in the establishment of “Rapid SEO Host” in 2022 and “Asset Linkable” in 2023, marking the next thrilling chapters in his adventure.
AJ grew The Guerrilla Agency into the leading SEO Agency in Minneapolis, and within 4 short years he turned that venture into a multi-million dollar exit. Now, he’s turned his sights on applying those same innovative agency systems and processes to his latest venture, Small Business Bonfire: a company focused on helping entrepreneurs start & scale their businesses through free resources, actionable articles, and low-cost courses.
Unveiling our latest podcast episode of DIGITAL MARKETING GYAAN featuring none other than Damon Didier, the distinguished Founder and CEO of Win at Ecommerce!
Damon has 15+ years of experience in the Ecommerce space, he has driven transformation change in public and private companies across the US.
By leveraging email marketing and automation alongside a deep understanding of traffic generation strategies, Damon have powered over 800% growth in the companies that he have worked with.
Through corporate marketing know-how, and a talented global team, his team helps ecommerce businesses acquire loyal customers.
Episode Theme: "Creating a Step-by-Step Email Marketing Strategy."
In this in-depth conversation, Damon shared pearls of wisdom on:
✨ Crafting Compelling Content - the soul of impactful communication.
✨ Effective Segmentation - unlocking the power of targeted messaging.
✨ Automation Strategies - optimizing workflows for efficiency.
✨ Measuring Success - deciphering the metrics that matter.
✨ Optimization Tactics - refining strategies for peak performance.
Prepare for a journey into the intricate world of Email Marketing strategy with Damon Didier at the helm!
#DigitalMarketingGyaan #PodcastUpdate #EmailMarketingInsights #WinAtEcommerce #CEOInterview #MarketingStrategy
Thrilled to share the latest episode of Digital Marketing Gyaan where I had an engaging conversation with Paul Easton, Owner of Digital Awol Ltd and Chief Experience Officer at LemonAngels.com!
In this power-packed episode, Paul and I dissect the strategies, challenges, and triumphs of a Google Ads campaign that delivered exceptional results. From crafting compelling ad copy to navigating the intricacies of audience targeting, we cover it all!
💡 Key Takeaways:
Proven tactics for skyrocketing ad performance.
Precision targeting strategies for optimal ROI.
Overcoming hurdles in the dynamic world of Google Ads.
The pivotal role of user experience in campaign success.
👥 About Paul Easton:
With a rich background in digital marketing, Paul brings a wealth of expertise to the table. As the Owner of Digital Awol Ltd and Chief Experience Officer at LemonAngels.com, his insights are a goldmine for marketers. With over 20 years in Digital Marketing from both the Execution Point of View (selling Dog Clothes online) and Agency Work, not only understand what works but where to spend your time, both to measure and what really works in Paid ads/SEO and more.
DigitalMarketing #Podcast #GoogleAds #MarketingStrategy #SuccessStories
Isaiah Colton, an accomplished entrepreneur and business coach with 18 years of expertise in sales and marketing.
Isaiah Colton is a consultant who specializes in lead conversion. Recently Isaiah and his Team at RAP Success Systems have started a division in his company called Real Estate Nexus, a sales and marketing software combining database marketing, Facebook retargeting, prospecting services, and a turn-key marketing plan, to increase lead conversion rates and drive more listings.
In his previous venture, Isaiah built a broker-to-broker referral program that became one of the fastest-growing real estate firms in the U.S., hitting number #308 on the Inc. 500 list..
We discussed the key strategies for turbocharging inbound traffic and lead in the real estate realm.
Isaiah's top tips?
Lead magnets are your secret weapons - craft compelling freebies to entice and convert leads. And don't sleep on email marketing – it's alive and thriving.
Networking and collaborations? Absolutely crucial.
Isaiah spills on analytics for optimization – refine your strategy based on real-time insights.
DigitalMarketing #RealEstate #InboundTraffic #PodcastInsights #IsaiahColton #MarketingTips #DigitalMarketingGyaan
Joseph is a veteran entrepreneur who built and sold two highly profitable paint contracting companies which went from 25 employees and $1.5 million annual revenue to 125 employees and over $10 million annual revenue in just five years.
He has a wealth of experience sitting across the table from "digital marketers" who make grand promises but fail to deliver results. Joseph is driven by the desire to demystify digital marketing and empower his clients to achieve their business and family goals through real, measurable results.
In our latest episode, I had the privilege of conversing with 🇨🇦 Andrew Jenkins, the Founder and CEO of Volterra, and the author of "Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization"
Our theme was "Important Metrics to Measure Social Media Success."
During this engaging discussion, we delved deep into the fundamental metrics that can transform your social media strategies. Andrew shared invaluable insights, emphasizing the significance of:
-> Audience Engagement: Unpacking the secrets to capturing and retaining your audience's attention.
-> Return on Investment (ROI): Navigating the complex landscape of ROI measurement in social media.
-> Integration: Exploring the seamless integration of social media into your organization's larger strategy.
Huge thanks to Andrew for his expertise, and to our audience for their incisive questions. Let's apply these key takeaways to elevate our social media game and drive remarkable results in our businesses.
Andrew have taught Social Media Strategies for the Enterprise at the University of Toronto for nine years. He is the author of Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization.
He is also a former filmmaker who produced a documentary for the Toronto International Film Festival, the Melbourne and Sydney Film Festivals and toured with Lollapalooza.
SocialMediaMetrics #DigitalMarketing #PodcastHighlights #BusinessStrategy #ProfessionalInsights #LinkedInDiscussion
Pete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design and create what’s next.
As founder of Digital Surgeons, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. For nearly 20 years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations.
In this episode, we explored the importance of Brand Positioning and how brands should approach it to stand out in today's competitive landscape. Pete Sena shared his expertise on the role of buyer personas in crafting a winning strategy.
Key takeaways include:
🎯 Understanding Brand Positioning
👥 Leveraging Buyer Personas
📈 Prominent Steps for Brand Strategy Success
Whether you're a startup or an established business, these actionable tips are your compass for creating a remarkable brand strategy.
BrandingStrategy #BrandPositioning #MarketingTips #PodcastDiscussion #DigitalMarketing #DigitalMarketingGyaan
Bant is a noted marketing and media executive, entrepreneur and academic. In 2010 he was inducted into the AAF Advertising Hall of Achievement. He is the Founder and Chairman of Qnary an award-winning, global, professional reputation management and talent branding solutions company.
Bant started his career as a WPP Fellow and spent his advertising agency career in holding company and operating unit leadership roles at Publicis, Dentsu, and IPG. Bant continues to advise leading companies and individuals offering media and marketing solutions via his advisory business LogicTension.
Jevon Wooden is a dynamic business growth strategist, speaker, author, podcast host, and Bronze Star Recipient passionate about leadership, business strategy, effective communication, marketing, technology, and helping motivated individuals and businesses achieve their goals.
Cash Miller is a true American success story. Before he became the CEO of Titan Digital, an award-winning digital marketing company with offices in four states, Cash served in the Army, where he learned the value of hard work, discipline, and determination.
Cash started Titan Digital 12 years ago as a small SEO company. Through sheer grit and determination, he grew the company into a powerhouse with over 600 clients and a reputation for excellence in the industry.
In 2022, Titan Digital made the Inc 5000 list, a testament to Cash's leadership and dedication to his craft. But even with all of his success, Cash remains focused on his mission - to help businesses achieve their marketing goals and grow their bottom line
Jesse is the founder of Method and Metric. He has been optimizing websites since 2011, helping clients in a variety of industries take advantage of the internet. Building on a background in copywriting and marketing, Jesse has expanded his knowledge of technical SEO. He's also an experienced speaker and instructor.
Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. Fast forward to today and Alison is writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients.
She is also the author of the book, Content Marketing Made Easy.
Josh Bachynski is an expert marketer and SEO with over 20 years of business branding, marketing and SEO experience. Josh is an industry leader with encyclopedic, intimate "insider secret" level knowledge of Google's search algorithms with numerous personal Google contacts, SEO experiments, and thousands of pages ranking page 1. Josh has spoken on Google search for over 20 years, including a TEDx talk "The Future of Google, Search and Ethics", a soon-to-be-released documentary film on Google called "Don't Be Evil: Google's Secret War" and his own SEO related podcast with 12k subscribers "The White Hat Vs Black Hat SEO Show"
Tim Hughes is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.
He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.
Emory Craig is the CEO of Digital Bodies Immersive, a leading AR / VR / XR consulting group and a popular website covering news and analysis of immersive tech and AI developments. He is a recognized thought leader on virtual reality and the social and ethical challenges & opportunities created through the digital revolution.
As a futurist, he is fascinated by how VR and AI are transforming the way we learn, work, and communicate and the impact on education, politics, art, and the workplace.
Shaun Whynacht is the founder of Blue Cow Marketing. His company has grown by leaps and bounds since he put the creative cow in the pasture. Working closely with their clients in Canada and the US to develop tools for marketing and promoting their businesses. Whether it's been developing engaging video productions or fully integrated digital marketing plans, Shaun is tapped into what's current in the digital space.
Lisa Apolinski, is quickly becoming one of the top digital growth experts in the world.
Her book, Weathering The Digital Storm, is used by businesses globally. Her book, Persuade With A Digital Content Story, was named one of the top content marketing books in the world. Her book, Grow Your Market Share In A Zombie Apocalypse, provides a business survival guide.
She has been featured in Forbes and The New York Times for her expertise on digital marketing and has been dubbed “America’s Digital Content Futurist”.
Christina Inge has two decades of experience leading digital strategy and managing complex marketing technology projects.
She served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy, and SEO. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on the board of IEEE Entrepreneur’s Network.
Jackie is a Change Marketer who draws from two-decades experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. She’s developed a communication methodology called the Change Marketing Framework proven to connect, convert and cultivate audiences for sustained impact and business growth. At her agency, Muse, she leads a team of strategists and creatives who are dialed into the needs of clients in nutrition and wellness segments, where behavior and lifestyle change is a pre-requisite to success.
Kurt is an entrepreneurial marketing expert who has built and run organizations from start-up to over $500M annual revenue. He brings a unique combination of storytelling and innovation to teams, having led marketing for many brands. Kurt is a regular conference speaker and workshop facilitator around modern marketing tactics that successfully drive sales. In addition, he has been asked to coach and advise thousands of leaders, from startup founders to private-equity backed CEOs to the President of the United States.
To know more about him - https://kurtuhlir.com
Angela Kelly Smith has been in business for herself since 1999, previously as a marketing consultant and a life and business coach. She is also a professional artist and filmmaker. She was a “silent” co-producer on the BAFTA-award-winning film “Control” and was the assistant editor on the documentary film “Introducing Brian Broome.” Her own short film “Dotted Lines” was in the Three Rivers Film Festival. Kelly’s mission is to give freelancers and entrepreneurs the marketing tools they need to create the successful business of their dreams with way less stress and way more fun. You can find Kelly at angelakellysmith.com
Most of the content creators spend months brainstorming, scripting, recording, editing and finally uploading their course on digital platforms. But what next? What can be the best strategy to create awareness about your course, bring more visitors, and get more students enrolled for the course?
To help understand the best SEO strategies for promoting courses, we had Marcio Santos, Founder of Nerd Digital with us in the recent episode of Digital Marketing Gyaan podcast. As the founder, Marcio helps course creators from around the world quickly adapt existing courses in a way that is unique and sells.
He does this by coaching course creators using the frameworks that he learned from working with amazing brands like BMW, BMO, Boba Guys, Immi Eats, Kettle & Fire, Danone, Scotiabank, THE TEN SPOT, Remedy Kombucha, and more.
Podcast #DigitalMarekting #SEO #CoursePromotion #ContentCreator #PromotingCourses #DigitalMarketingGyaan #PrinceKumarSingh #MarcioSantos
AJ is the founder of AJS Digital Group, a media company with over a decade of experience in digital marketing specializing in SEO and affiliate marketing.
AJ help coach e-commerce brands to understand and use SEO to grow their business to 6-figures. He have been an SEO geek since 2014 and worked on hundreds of websites across multiple niches and industries.
Dennis Littley is the founder and CEO of Ask Chef Dennis Productions where he runs one of the most successful food blogs in the world. With over 1.8 Million followers on social media and 150 million views on Google profile, he has built a loyal following that uses his recipes and cooking tips to feed their family and friends, helping them bring the Joy of Cooking to their home kitchens.
To capture an audience’s attention, you need an interesting story. The truth is that any story can be interesting if it’s told correctly. Similarly, any story can be a bore if told incorrectly.
To help us understand the power of creating stories to sell products, we had Karl Pontau, owner of Squash and Stretch Productions in our recent episode. He helps companies who want to have a big impact on their communities attract more of their best clients and employees with engaging, empathetic stories.
Know more about him and his organization at https://squashandstretch.net
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. He has been studying, tracking and analysing Brand SERPs since 2013.
To Know more about him, visit - https://withjasonbarnard.com
Luz is a Premier Online Business Strategy Expert, International Speaker, Co-CEO and Co-Founder of IndustryIkon.com, a space for business owners looking to become the leader in their industry, attract and create more clients, and make more impact. Luz is also one of the top most experts of how to utilize behavioral economics, neuroscience, and evidence-based strategies in business online branding.
Marco Torres has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.
To know more about him and his business, visit https://marketingboost.com
Marketing #IncentiveBasedMarketing #MarcoTorres #BusinessOwners #BoostSales
In this podcast episode, we had Dennis Consorte, Digital Marketing Consultant for startups & small businesses. He has been a digital marketer for about 2 decades. Dennis has been quoted and published in numerous publications including Inc Magazine, Entrepreneur, Nasdaq, American Marketing Association, Search Engine Journal, CBC, USA Today, and many others.
Some of the key points that were discussed in the episode are -
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Prominent strategies to select Digital Marketing activities for any new client
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How can E-commerce businesses start & sustain the competitive marketplace
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Social Media Strategies to Boost E-Commerce Business
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Some of the common mistakes that E-Commerce Business Owners do on social media
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Should the businesses focus on brand building or promoting their projects at the initial level.
To know more about him, visit - https://dennisconsorte.com
SocialMedia #DigitalMarketing #Ecommerce #CompetitiveMarketplace
Automation is the need of the hour. Businesses are spending a lot to automate their processes and their platforms.
In our next podcast episode, we had Adrian Tobey, founder of Groundhogg Inc. which is the award-winning CRM and marketing automation tool for WordPress agencies and small businesses. Currently, Groundhogg™ serves over 1200 users world-wide, representing over 30 countries.
Adrian highlighted the Importance of Marketing Automation for businesses and How to Design, Deploy and optimize the marketing funnel in only 5 steps.
Visit - https://www.groundhogg.ioto know more
#marketing #wordpress #automation #podcast #DigitalMarketing #CRM #MarketingAutomation
Have you ever seen a sales video that made you laugh?
In our latest podcast episode of Digital Marketing Gyaan, we had Joseph Wilkins, founder of ProCreative Studios and FunnySalesVideos.com, which produced infomercials, TV spots & marketing videos for clients including Google, LinkedIn, McDonald's, Goldman Sachs, Chevrolet & Home Depot.
Joseph has developed an 8-step guide to starting your own viral marketing campaign. Listen to the episode to know all about how these videos get made, along with the reasons why these videos perform and what industries they may be the best fit for.
Joseph Wilkins founded ProCreative Studios in 2000. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and convert cold traffic into sales.
Most of the coaches and consultants that we know have an amazing online presence. It’s no longer an option; it’s essential for the growth of every online business. The question is, how to use social media as a tool to spread brand awareness and get more clients for your coaching business?
To help with the answer for this, we had Alex Morris, Director of To The Moon Digital, A Australia based Social Media Marketing Agency for Coaches and Consultants in the next episode of our podcast.
Alex shared some of the actionable tips to help coaches create an automated ecosystem of marketing to find and engage audiences, collect data, nurture your prospects and move them further down into the sales funnel.
To connect with Alex or to know more about the services provided, visit - https://www.tothemoondigital.com.au
#SocialMediaforCoaches #SocialMediaforConsultants #EngageAudience #NurtureLeads #SocialMedia #DigitalMarketing
GreenPal, which has been called the “Uber for lawn-care” by Entrepreneur magazine, has focused a lot on its SEO efforts. This has helped it to achieve over 1 lakh active users completing thousands of transactions per day.
To help us understand the key strategies implemented, we had Bryan Clayton, CEO and Co-founder of GreenPal with us in our latest podcast episode.
GreenPal is an online marketplace that connects homeowners with local lawn care professionals. Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.
To know more about him, visit - https://www.yourgreenpal.com/team
BryanClayton #Greenpal #LawnCare #SEO #BusinessGrowth #DigitalMarketing #DigitalMarketingGyaan
Live Streaming is an important ingredient in improving social media engagement of any brand. This has its perks for several reasons; your audience can access valuable information immediately, you can create a stronger relationship with your followers and reach a broader audience. This creates a seamless trust and loyalty between brand and consumer.
Facebook algorithm ranks live video higher in peoples’ news feeds, which helps in the content more likely be seen organically. This results in live videos having upto 148% higher organic reach than any other form of content.
To help us understand the benefits of LIVE Videos, we had Olu Sobanjo, President of Story Sellers Consulting as the guest in the Digital Marketing Gyaan Podcast. She is Video Strategist, a highly motivated & purpose-driven Business Coach helping entrepreneurs worldwide use the power of their uniqueness to build profitable & sustainable businesses.
To know more about her, visit - https://www.olusobanjo.com
Get her Magical Go Live Formula at - https://livevideolikeapro.com
LiveVideos #LiveStreaming #VideoMarketing #FacebookLIVE #VideoContent #SocialMedia #DigitalMarketing
In our latest podcast episode, we had Christian Lovrecich, Founder of Lovrecich Media to share insightful tips on how one can optimize the Facebook Ad Campaign Performance.
Some of the key points he highlighted are:
- Your Offer has to match your audience interest
- You got to learn your metrics and work on its optimization
- Understanding the tracking mechanism
- Keep on testing the creatives
He’s currently harnessing the full power of Facebook ads through innovative marketing strategies. For those who want an insight into the mind of a brilliant modern advertiser, every week he shares his most recent marketing & advertising insights through his YouTube channel Pixlfeed.
Watch his amazing YouTube videos at - https://www.youtube.com/channel/UCDgXJpL26EpZsC-OkdrOxiw/videos
FacebookAds #CampaignOptimization #facebookmarketing #facebookadscampaign #podcast
The procedure to rank business locally on the search results is different from the traditional search engine optimization. There are certain things that you might have to do differently in getting ranked for local searches.
In this podcast episode, we had Terry Power to guide us on
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Differences and similarities between SEO, Local SEO and Voice SEO
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Strategy for ranking client’s businesses in local searches
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Some of the prominent tips to optimize Google Business Listing
Terry Power is the Co-founder of NC Internet Marketing and Local SEO Consultant. He is also the author of "Marketing Your Small Business Online". He enjoys consulting with business owners who want the web to bring them more profits and customers and he enjoys teaching the methods he uses to rank any web page.
To know more about him, visit - https://terrypower.com and https://www.linkedin.com/in/nc-localseo/
#WebsiteSEO #LocalSearch #LocalSEO #Google #SearchResults #SEO #DigitalMarketing
As business and market landscapes have changed in the post-COVID era, so have been the business priorities. These uncertain times provide a compelling opportunity to re-invent influencers in the B2B marketing mix and think creatively, strategically and holistically.
Influencer marketing has become an important B2B marketing tactic, with upcoming trends including the rise of micro-influencers, an increase in specialization, and even the rise of employee influencers.
To help us understand the power of Influencer Marketing for B2B Businesses we had Justin Levy, Director of Social & Influencer Marketing at Demandbase.
Justin leads social and influencer marketing for Demandbase. Previously, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands.
Justin is the author of the second edition and co-author of the third edition of Facebook Marketing.
To know more about him, visit - https://www.justinrlevy.com
Mike is the Head Video Producer with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. He has produced over 3000 video ads to date and is no stranger to the film and TV industry. Having spent 10 years in the business, where he has produced TV shows and music videos for big name artists. Mike specializes in making sure each commercial Envy Creative produces is unique and delivers the message the brand, product or business is looking to convey to their target audience.
To know more about him and his business, visit: www.thinkenvy.com
VideoMarketing #VideoProduction #VideoDevelopment #DigitalMarketing #Video
In this episode, we had the opportunity to interact with Elizabeth Pampalone, an International Speaker, Podcaster, Minimalist, and Expert Marketer.
Elizabeth has developed proven formulas that help her business and her clients to create 1 year of marketing content in 5 days. Her innovative approach helps overwhelmed business owners and burnt-out nonprofit directors to achieve success and freedom through the power of Absolute Marketing.
She shared few secrets on how her organization Absolute Marketing helps businesses plan their Digital Marketing efforts in just 5 days. This will be beneficial for brands who struggle to create the strategies and take more than 2-3 months to plan things.
Explore few of her toolkits at - https://getabsolutemarketing.com/toolkit
DigitalMarketing #SocialMediaMarketing #SocialMediaPlan #WebsiteAudit #ContentMarketing
In our latest episode, we had Hannah Acosta as our guest to share some of the important practical tips for Brands and Digital Marketers that can help achieve good results on Social Media. Some of the important points that she highlighted are :
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Before starting the project, make sure to discuss what clients want to achieve after 3, 6 or 1 year and then plan things accordingly.
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Brands should try to showcase their human side rather than just promoting the products and services, audience prefers watching the team involved in making the brand.
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We must observe Facebook Ads Library and observe the ADs of competitors that are active for a longer duration, as it hints that it might be working for them
Hannah Acosta is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340% and has worked alongside small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape. Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve RESULTS.
Connect with her and Ugly Mug Marketing team at https://www.uglymugmarketing.com/contact-us
SocialMediaStrategy #RoIDriven #ResultsonSocialMedia #SocialMediaStrategy #SocialMediaCampaign #IncreaseSales #IncreaseTraffic
Affiliate marketing can be described as outsourced marketing where you hire affiliates who are paid to bring customers for you. If they drive visitors to your website, you don’t have to pay them. You only pay them if they convert visitors into customers.
In our this episode, we had Naresh Vissa, Founder & CEO of Krish Media & Marketing with us to share valuable insights about Affiliate Marketing. He has worked with CNN Radio, J.P. Morgan Chase, the American Junior Golf Association, Agora Financial and many more.
He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book.
Find out more about him at - http://nareshvissa.com
#DigitalMarketing #AffiliateMarketing #Sales #WebsiteVisitors #RoIDrivenMarketing #BestSaleStrategy
Many businesses aim for one common objective: to keep their customers satisfied so that they do not turn to their competitors in future. But, Brands generally have a tough time improving their digital customer experience which keeps on changing from time to time.
Since it is becoming one of the key differentiators for any business, therefore it is important to enhance client experience across all the touchpoints.
In our latest podcast episode, we had Justin Varuzzo, the Director of Marketing at Paul Effman Music and the host of MarketingAndService.com podcast with us. Justin has been featured in The New York Times, ABC’s 20/20, AmericanExpress.com, and many more. He’s also been honored as a Dutchess County 40 Under 40.
One of the important points Justin mentioned was - we generally engage with 12-13 different brands in a day but it becomes hard to list 3 businesses that had provided an amazing customer experience. This is the reason why businesses need to focus on having a delightful customer experience.
Know more about Justin at - https://marketingandservice.com/about-us/
CustomerExperience #Marketing #SocialMedia #EmailMarketing #CustomerRetention #ImprovingSales
Email automation plays an important role to improve the sales of any organization. The end-user does not want any sales pitch in Emails, it is important to give the right content when they are looking for it at the right time. Also, according to Kevin sales is like dating where things need to be done step by step to achieve the end result. Having hyper-personalized email marketing communication will play an important role to have better results compared to personalized communication marketing.
With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, Kevin Snow knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with.
Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He’ll show you what you’ve been missing in terms of ensuring an effective system of outreach, and trust-building.
Know More about Kevin at - https://www.time-on-target.com/about
Free Gift - Text SELL SMARTER to +1 612 429 4298 and Kevin will send a list of questions you can use to help map out your client's buying process and a guide to what content is used for each step in the sales process.
EmailMarketing #Sales #EmailAutomation #EmailCommunication #SalesfromEmailMarketing #BestTipsforEmailMarketing #EmailMarketingStrategy
The data of customers is one of the most valuable asset in the digital marketing landscape. But as countries are becoming serious about the misuse of customer data, privacy laws such as GDPR are becoming important. The need to adapt to new ways of collecting and dealing with data becomes more pressing.
To help Digital Marketers understand the key privacy concerns and the best solutions for them, we had Mr. Punit Bhatia one of the finest Data Privacy Consultant with us.
Punit guides business and privacy leaders on GDPR-based privacy compliance through online as well as in-person training and consulting. He is a respective author for 3 well-known books namely “AI & Privacy”, “Be An Effective DPO”, “Be Ready for GDPR”
To know more about him, visit https://punitbhatia.com
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
Most of the companies today are in the process of undergoing a digital transformation. But, only a limited number of companies have succeeded in reaching this goal. To share the perspective of how digital marketers can approach rapid digital transformation with the right mindset, skillset and toolset we had Sandra Lynn with us.
In this podcast, our guest Sandra tries to highlights about the 3 important phases required for Online Marketing Success i.e. Mindset, Skillset and Toolset. They vary from person to person and from organization to organization.
Sandra is an experienced strategic marketing planning advisor, business development consultant, eLearning expert, and seasoned business owner. As a trailblazer, Sandra started 7 businesses without any investors and sold two of them. She’s taught e-marketing classes at NYU Stern, Columbia, Pace, and FIT, as well as continuing education programs; and even worked with several of the Shark Tank hosts.
If you want to get an action plan for your business or know more about her, visit - http://sandralynn.cc
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
A buyer persona can be one of the most effective solutions for driving online conversions. They enhance customer experiences in a structured way, which results in more effective sales and marketing output. To help us understand three important topics i.e. Social Selling, Personal Branding and Staff Social Advocacy we had Ian Moyse with us.
Ian Moyse is the Chief Revenue Officer at OneUp Sales, he was awarded the accolade of BESMA UK Sales Director of the year and was listed in the top 50 Sales Keynote speakers by Top Sales World in 2019 & 2020. Ian has been a regular judge on the Women in Sales Awards (WISA), Top Sales Awards, BESMA and the UK Cloud Awards.
Watch Podcast Videos at - https://www.youtube.com/channel/UCPt9PSbYvjIakpvjAiKrwAg/videos
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
Launching new products into the online marketplace is one of the crucial parts for any business. How you launch can make the difference between success and failure. However, a quality product that can make an actual difference to your customers will most likely be undermined without the support of a well-conceived online launch strategy.
To understand the best strategies that can be followed for a New Product Launch we had Will Russell, Founder & CEO Russell Marketing and Member of Forbes Business Council with us.
In 2017, Will Russell launched Russell Marketing: an innovative digital agency, specializing in e-commerce launch marketing. To date, they have generated more than $20 million in revenue for 300+ new entrepreneurs. Will has been featured on Forbes, Business Insider, Crain’s New York, StartUp Nation, and more.
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
Global marketing strategies have become increasingly important with the internationalization of business and globalization of markets. Even though they are characterized by centralized coordination to achieve scale and scope economies, localization is also becoming increasingly important as consumer demand varies across countries. As you enter new markets, your challenge is to strike the right balance between having a global strategy and local adaptation.
To help us understand Global Marketing Strategy - The Opportunities & Challenges, we had Wendy Pease, Owner and President of Rapport International, USA. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad.
Know more about Rapport International, visit - https://www.rapporttranslations.com
Link of The Language of GLOBAL MARKETING Book - https://www.amazon.com/dp/B08XSN2LL6/
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
With intent-based marketing, you direct marketing campaigns to people who have a buying intent. This means that you minimize the money you spend on broad-based marketing. Content consumption is the strongest signal of B2B buyer intent. The type of content, the target audience is consuming can give you a glimpse of what your target audience is researching about.
To share insight on Intent Based Conversational Marketing, we had Priya Mishra, COO and Co-Founder, Corporality Global, Australia with us. Priya Mishra is Australia’s leading marketing strategist, consultant, speaker, author and entrepreneur. She co-founded Corporality Global, a distinctive marketing agency that currently operates in Australia and New Zealand. She has recently authored a book titled ‘Journey of Perseverance'
To know more about her, visit - https://www.priya.sydney
Social Media platforms have become a must for all brands to have their presence on. But the major challenge that brands generally face is improving social media engagement organically. Since, a lot depends on the type of platform selected, the audience type, and the communications that are being planned. To give better insight on this, we had Gabby Ianniello with us.
Gabby Ianniello is the founder of The Adulting Manual, a platform where twenty-somethings can learn the life lessons they weren't taught in school. She's also the host of Corporate Quitter, a podcast where entrepreneurs and side-hustlers share their stories and provide listeners with actionable steps to help them achieve their own goals.
Know more about her at - https://corporatequitter.com/community/
Listen to her podcast at https://podcasts.apple.com/gb/podcast/corporate-quitter/id1565634537
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
The Digital Marketing world has been witnessing rise of User-Generated Content. According to a report, 78% of the users claimed to have been influenced by user-generated content in their buying decisions over emails and search engine results.
To discuss this interesting topic in detail, we had Ankit Raj Bachchan, Senior Manager, Brand Planner for Radio Mirchi in our next podcast episode.
Ankit shared few interesting case studies from WittyFeed and The Viral Fever where he and his team had implemented few campaigns with User Generated Content that went viral.
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
In our next podcast episode, we had Tracy Lamourie and the topic of our discussion was “how to Build a Strong Brand With Effective PR and Media Relations”. Tracy is a high-profile international award-winning publicist and the Founder and Managing Director of Lamourie Media Inc. She is the author of the upcoming book GET REPPED - Build Your Brand with Effective Public and Media Relations. She has been featured in Rolling Stone Magazine, The Hollywood Times, NBC TV and other major media.
Know more about her at - http://www.lamouriemedia.com
Some of the key pointers we discussed were:
- What is PR and Media Relations
- How can brand plan to improve their PR & Media Relations
- How can individuals build their brand with the help of PR & Media Relations
- Parameters to measure the success of a PR campaign
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
In our next podcast episode, we had Wayne Mullins, who is Founder and CEO of Ugly Mug Marketing. The theme of our discussion was Social Media Strategies to Improve Organic Performance.
Visit his website to know more about him and Ugly Mug Marketing - https://www.uglymugmarketing.com
One of the best things that he discussed was, most of us don’t do social media marketing, but we do Digital Media Marketing. Because Social Media Marketing is all about the word social – which means forming a 2-way communication whereas Digital Media is about broadcasting your brand message which is generally a 1-way communication.
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
45% of all Google searches are for local businesses. A study done by Forbes showed that 95% of people use their mobile devices to perform local searches – out of which 61% called, and 59% visited the business. This clearly indicates the importance of having an optimized Local SEO Strategy for businesses.
To elaborate more on this topic and share insightful tips to have RoI-driven local SEO, we had Sean Boyle, owner of Momentum Digital & Momentum 360 with us.
He also hosts “The Sean Boyle Podcast”, a weekly podcast on entrepreneurship, investing, and lifestyle. Know more about him at - https://www.seanboyle.com
We discussed the importance of Rating & Reviews, how to plan for local keywords, and the importance of Voice search.
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
With the growth of trust among audiences for product endorsements and reviews, Influencer Marketing has paved its way and is now part of mainstream Digital Marketing Activities.
To understand what is Influencer Marketing, how it is different from Advertisement, who can consider themselves as Influencer, and what are the best tips to select an Influencer for brand campaigns, we had Gordon Glenister with us. He is Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) & Author of Influencer Marketing Strategy. He hosts his own podcast called Influence the global podcast, shining a spotlight on the influencer marketing industry. Gordon also is the founder of Membership World and has recently co-authored the Social CEO report into the social impact of membership CEOs.
Know more about him at - https://gordonglenister.com
Get his Influencer Marketing Strategy book at - https://www.amazon.co.uk/Influencer-Marketing-Strategy-Create-Successful/dp/1789667259
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
Email Marketing outperforms all digital marketing strategies, including SEO, PPC, Social Media Marketing and others if done correctly. Creating an effective email marketing strategy is an important part of any marketing strategy as it is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.
We had Matt Rouse, Host of Digital Marketing Masters Podcast & Co-founder of Hook SEO, Hook DM and Hook DM Canada with us to share some of the important strategies to plan your email marketing and get better RoI. He is also the Amazon Best Selling Author. Visit https://matthewrouse.com to know more about him.
Listen to the podcast to understand:
How is Email Marketing effective compared to other digital marketing methods?
Preferred tools/platforms for setting up an Email-Marketing Campaign
Best practices to grow email subscriber list
How to ensure that emails don’t end up in the Spam folder
Importance of A/B and Split Testing in Email Marketing
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
"India is the Fastest Growing Podcast Market in the World” was the key highlight of our guest Graham Brown. He is Host of the Asia Tech Podcast & CEO of Pikkal & Co - an Award-Winning Podcast Agency. His work has been featured in the Financial Times, The Wall Street Journal and he has worked with McKinsey, UTI Investment Bank, AirAsia, Vodafone, UNICEF, and many more. Visit https://www.grahamdbrown.com to know more about him.
Some of the key points of our interaction were:
- Spotify will soon become the Google of Sound
- Weekly podcast listenership will cross 1 billion in 2021
- Podcast is part of the mainstream marketing in many countries such as US, it will take 1-2 years for India to reach where US is now
- Youth Population, Diversity and Impact of COVID allowed people to connect virtually and are the prominent reasons for the growth of Podcast market in India.
- Brands such as Ford and UTI Investment Bank have already started leveraging podcast in their marketing activities
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
Happy to share the latest episode of my podcast which is a case study of How Branzio Watches increased its online sales from 6 figures to 8 figures. The guest for the show was Ronnie Teja, Founder & Digital Marketer at Branzio Watches. He owns and operates a thriving ECommerce company that sells watches and related accessories across 15 websites, including Branzio.com.
Some of the key highlights of this episode are:
- Regular interaction with customers and keeping them delighted helps in retaining them for a long run
- Acquiring websites that rank among the top google searches and also supplement your core business.
- 5 years ago, businesses needed 6-8 touchpoints to be converted as a customer which has now increased to 18 touchpoints today
- E-commerce industry should not focus on giving discounts, as in the end you will mostly end up making losses
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan?
Fill the Form today - https://bit.ly/DMG-GuestForm
May 2021 was one of the most happening months in the world of Digital Marketing, ranging from Twitter Verification Process to YouTube new Clips Option to Facebook and Instagram allowing users to hide their post LIKE count. Listen to the latest podcast on Digital Marketing Gyaan by Prince Kumar Singh which highlights the Top 5 Social Media News/Current Happenings of May 2021
Many of the agencies and marketers excel in providing social media marketing services. However, there are some common marketing mistakes that marketers make especially in the initial part of their careers. These mistakes can also be because of the wrong expectation setting with the clients.
Some of the most common mistakes are:
1. Working without a Well-Planned Social Media Strategy
2. Not Diversifying Content based on Platforms
3. Being Faceless with less human touch
4. Dealing with negative comments
5. Promoting yourself a lot
6. Not using Analytics to track results
So, let us try to understand these mistakes and learn how we can correct them to make a positive impact
You will be amazed to know that there are around 12 Different Digital Marketing Techniques that businesses and marketers can use based on their objectives. Most of them have their specific objectives and are used by brands in 1 or the other form. Watch this podcast to learn more about them and where to use them. They are:
1. Social Media Marketing
2. Paid Advertising or Search Engine Marketing
3. Search Engine Optimization
4. Content Marketing
5. Email Marketing
6. Influencer Marketing
7. Viral Marketing
8. Affiliate Marketing
9. Native Advertising
10. Banner Advertising
11. OTT/CTV Advertising
12. Inbound Marketing
Want to know how you can analyze the behavior of the visitors coming to your website? Then you need to listen to this episode where I explain Microsoft Clarity. What it is and the benefits of a powerful analysis tool compared to Google Analytics, get all your doubts cleared.