Podcast Archives - Brand Driven Digital: Recent Episodes
Nick Westergaard
This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2021.” This seasonally appropriate snapshot of brand behavior was developed by Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year.
Related Episodes: * Creating Superfans Internally and Externally with Matt… * Neuromarketing with Matt Johnson & Prince Ghuman * Sonic Branding with Mastercard's Raja Rajamannar * Rethinking B2B Branding in Turbulent Times with Ana Raynes * Building Brand Loyalty Through Customer Listening with Rob…
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Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator. Her work helps organizations and individuals tell their stories through podcasting. While we talked about podcasts a lot, we also spent some time talking about why it's important to unplug for the holidays and how to do that. Enjoy—and happy holidays from the On Brand podcast!
Related Episodes: * Evidence-Based Brand Building with Marc Guldimann * Content Creation vs. Content Production with Brad Smith * Social Impact in Small Bites with Angel Mason Broadus * Building an Influential Brand with Kyle Hjelmeseth * Marketing as Attraction vs. Marketing as Retention with…
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Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia. This week he joined me on the On Brand podcast for a timely discussion about artificial intelligence and marketing—how should we be thinking about it and what should we be planning for the new year ahead.
Related Episodes: * Positioning and Planning for Growth with Benjamin Shapiro * Ramping Your Brand with James Richardson * How Leaders Create Culture Virtually with David Burkus * Neuromarketing with Matt Johnson & Prince Ghuman * Mastering Agile Marketing with Andrea Fryrear
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“The metaverse will create gaps between the haves and have-nots that brands can fill.” In addition to breaking down the metaverse and leading the way on influence marketing (not just influencer marketing), Jason Falls recently founded a new network for marketing podcasts aptly titled the Marketing Podcast Network, which On Brand is a proud member of. We discussed all of this and more, this week on the show.
Related Episodes: * Influencer vs. Influence Marketing with Jason Falls * Building the HBO Brand with Jason Mulderig * Building a Social-First Brand with David Brickley * Creating a Powerful Personal Brand Empire with Laura Bull * Why Licensing Is Invisible Marketing with Jeff Lotman
The post The Metaverse for Brands (Plus, On Brand Joins MPN!) appeared first on Brand Driven Digital.
“If you start off on the wrong foot and your brand isn't in line with the attitudes or personality of the brand, there's confusion.” Or, to put it bluntly, your brand sucks. That's the title of strategist Ernie Harker's new book. We discuss how to ... not build a brand that sucks this week on the On Brand podcast.
Related Episodes: * Finding Your Brand Personality with Margie Agin * How Brands Can Overcome Chaos with Michael Zipursky * How to Build a Purpose-Driven Brand with Katie Burkhart * Why Conflict Is Critical in Storytelling with Norman Bell * Developing a Strong Brand Name with Brad Flowers
The post What to Do If Your Brand Sucks with Ernie Harker appeared first on Brand Driven Digital.
“Good things take time to build.” In his work as Founding Director of the digital marketing agency Revenue Ascend, Jonathan Tuttle helps brands of all shapes and sizes build good things. How do you know if something in marketing is good? Measurement and ROI—and we spent a lot of time talking about best practices and more this week on the On Brand podcast.
Related Episodes: * Choosing Your Customer with Jonathan Byrnes * Measuring Experiential Marketing with Jonathan Yaffe * Managing Startup Brand Consistency with Jonathan Wasserstrum * How to Build an Unignorable Brand with Peter Levitan * Rebranding Best Practices with Jim Heininger
The post Measuring Brand Dominance with Jonathan Tuttle appeared first on Brand Driven Digital.
“People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest on my podcast to talk about how to build a social-first brand.
Related Episodes: * Adapting to Industry Shifts with David Bates * Inspiring Your Brand's Fan Culture with David Meerman Scott * How Leaders Create Culture Virtually with David Burkus * Game-Changing Brand Strategy with David Aaker * Why Marketers Need to Help More with David Newman
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“We are profoundly visual creatures. We respond to what we see more than anything else.” Dan Roam has spent his career helping people master the art of visual communication and storytelling. His books from Back of the Napkin to his latest, The Pop-Up Pitch, help organizations and individuals put this system into action. I couldn't wait to discuss all of this with him this week on the On Brand podcast.
Related Episodes: * Unlocking the Power of Video Storytelling with Doug Scott * Why Conflict Is Critical in Storytelling with Norman Bell * Sonic Branding with Mastercard's Raja Rajamannar * How Leaders Create Culture Virtually with David Burkus * How to Be a Forever Brand with Robbie Kellman Baxter
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“In the old days, branding was a very broad thing. Today it's picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable brand for the long haul. He's a Senior Lecturer at MIT, founding partner of Profit Isle, and the author of two books and numerous HBR articles. He's also my guest this week on the On Brand podcast. Enjoy!
Related Episodes: * Measuring Brand Dominance with Jonathan Tuttle * Managing Startup Brand Consistency with Jonathan Wasserstrum * Measuring Experiential Marketing with Jonathan Yaffe * Mastering Omnichannel Marketing with Rytis Lauris * Hunting for Killer Branding with Ryan Hogan
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“A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can’t help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative …
Related Episodes: * Designing a Meaningful Brand Experience with Daniel Scrivner * Rethinking B2B Branding in Turbulent Times with Ana Raynes * Marketing with Empathy and Gratitude with Rob Volpe * Turning CPG Branding Upside Down with Michael Keplinger * Building Brands That Create Social Impact with Eric Ressler
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