Brennan Dunn started as a freelance developer, then after starting, scaling, and exiting an agency, he decided to start a software company, Planscope which he sold in early 2016 and co-founded RightMessage, a software company that helps bring on-site personalization to the masses. He is also founder of Double Your Freelancing.

• 00:20 - Brennan's Journey
• 03:20 - Validation of Software With Feedback
• 04:20 - Finding His Co-Founder
• 05:40 - MVP: Building A Course Before The Software
• 07:15 - Learning What People REALLY Wanted
• 08:40 - The #1 Thing People Say: "What do I do with this?"
• 10:05 - Building A Direct Competitor To Something vs When There Isn't

Much Out There * 11:35 - Software: Start With Education and Let Outcomes of Education

Dictate Product Strategy * 13:05 - Marketing Strategy: Content (Free and Premium) and

Educational Webinars To Strategic Partners' Audiences * 17:50 - How to Approach Potential Strategic Partners: Detailed Plan

of Value + Proof of Results * 23:35 - Failures Turned Into Lessons: Trial & Error, Being Pretty

Analytical and Marketing Assets * 28:50 - Brennan's Why: "A Better Internet" * 35:15 - Lightning Questions