Chris Brisson is CEO of Call Loop, the goto voice and text messaging software that over 45,000 business owners use to grow their business with mobile messaging and his latest venture Salesmsg turns texts into sales.

• 01:00 - The Story Behind Call Loop
• 04:45 - Building a Software Company Is Hard
• 06:20 - Validating The Idea
• 07:45 - The Next Step After The Initial Customers
• 09:45 - Breaking "The Magical Number"
• 10:50 - Churn Rate and Pay As You Go Model
• 14:30 - Big Lesson Learned: Sell Early and Often
• 16:20 - Getting Customers: SEO, Pay Per Click, JVs and Partners
• 18:20 - Packaging to Approach JVs
• 20:50 - The Fastest Way To Get Momentum: JV's Webinars
• 21:05 - Figuring Out The Audience
• 23:20 - Chris' Why
• 25:25 - "Is The Purpose Big Enough to Continue Doing What I'm Doing?"
• 26:50 - Lightning Questions