1. Discipline - Commitment / Lack of Necessity
2. Low-Energy - Lack of sleep, fruit shakes in morning, exercise
3. Values - Finding what motivates you and makes things work
4. Habits - Target minimums, not ideals
5. Sales - Bait, demonstrate, close
6. Progress - 2 levels: habits and goal-directed efforts
7. Leveraging - Ask other people to help you