Copywriting is so important to the success of your eCommerce business, so meet Ami, The fuzzy-headed word murderer helping brands turn lurkers into loyal fans through messaging strategy, copy, and quizzes. Obsessed with psychology, wordplay, and all things eCommerce. Love a good laugh, drink way too much coffee, and can't say no to a good donut.

In today's episode you'll learn:

• How to write product descriptions that sell and engage
• The importance of post-purchase communication
• The BEST way to retarget and approach abandon carts without making your customers feel bad
• And the pieces of copy too many eCommerce owners neglect that'll make the biggest difference to your brands' success

Links from the show:

• www.brightredmarketing.com.au/free-strategy-session
• https://www.theluxuriate.com/product/oud-bois-candle-insert/ - the candle descriptions Ami talks about
• brain.fm
• www.damnwrite.com.au
• www.brightredmarketing.com.au/episode32

Thanks and enjoy the show!

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