I did a post talking about the Customer Avatar, well, I actually did a rant, particularly on LinkedIn. Here I discuss why you need to know and understand your customers.
My original LinkedIn post texts....
Post One...
Rant Alert
For all the people out there saying don't bother with your customer avatar, persona, ideal prospect, I say absolute bollocks to you.
I've seen loads of comments recently, one on a magazine "stop obsessing about your ideal customer" - No! Obsess about your ideal customer, know them better than they know themselves, just like you should know your products like no one else.
"The relentless pursuit of mass will make you boring, mass means average, it leads to compromise and generalisations. Begin with the smallest viable market, what's the minimum number you would need to make it worth your while" - Seth Godin
Carve out your Niche, listen to them, listen to their frustrations, be market driven not marketing driven.
Don't be one of the billions of whispers in a sea of voices, choose who you serve, it leads to growth.
PS: if you need support in choosing who you serve don't hesitate to send me a message or connect.
Post Two...
Customer Avatar - Follow up from my rant 😁
**- Customer Avatar is a key fundamental
Look at what they feel
What’s their Average Day
Status
Their Frustrations, Fears, Wants and Aspirations**
Psychographics
**- Influencers they follow
Interests
Software They Use
Publications
Authors
Groups They belong too
Magazines
Conferences
Websites**
This builds into getting to grips with your Market, Message and Media.
PS: if you need a helping hand in building this let me know and additionally you can download our CV Exercise here - https://bit.ly/nwgcusav
Send in a voice message: https://anchor.fm/keepingitbusiness/message