In the final episode of our Effective Marketing for IFAs series Sandringham CTO Craig Barraclough and Mike Johnstone, MD of marketing consultants TOMD look at advertising, PR and sponsorship.

Topics include: What's the difference between advertising and PR? Ads - Facebook or Google Targeting your audience Be the local expert Sponsorship What are you aiming for?

Part 4 of the Effective Marketing for IFAs series