Most businesses, particularly startups, fail with their transactions when selling to innovators because of ineffective strategies and poor communication skills. Regardless of your business niche, the best way to closing such deals is by building genuine relationships. Joining Ben Baker is Patrick Talley to share his secrets and strategies when doing transactions with super innovators through empathy. Patrick explains why innovators' shoes and connecting with them beyond mere business reasons is a sure path towards a successful deal. He emphasizes how the desire to solve problems must be the driving power of every communication with innovators to yield the best results.