In this episode of Let's Talk ABM Declan chats toAlessandra Possamai, ABM Manager at Shutterstock. A passionate B2B Marketer with a real talent for Account-based Marketing, Alessandra is seeing huge success with her ABM strategy, creating personalized Account Experiences that deliver a truly customized buyer journey.

Here's what they cover:

• How alignment with Sales moves the ABM dial

• Why the account experience lies at the heart of an ABM strategy

• What are some of the hardest parts of ABM

• Advice on how to succeed at Account-based Marketing