In this episode of Let's Talk ABM Declan is joined by Andrea Clatworthy, Global Head of Account-based Marketing at Fujitsu. Andrea first introduced ABM at Fujitsu in 2014, in this interview she shares her experiences of expanding the program globally.

Here's what they cover:

• What makes Fujitsu’s ABM program different

• Why Account Experience is so important

• What the future holds for ABM at Fujitsu

• Advice on how to start an ABM program