In this episode of Let's Talk ABM Declan chats to Sangram Varje, CMO & Co-founder of Terminus. Sangram created the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the Account-based mindset and to learn from each other.
Here's what they cover:
The role of Terminus in the ABM ecosystem
Why ABM is the hottest ticket in town
Advice on how to start an ABM programme
What does the future hold for ABM