In this episode of Let's Talk ABM Declan chats to Sangram Varje, CMO & Co-founder of Terminus. Sangram created the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the Account-based mindset and to learn from each other.

Here's what they cover:

  • The role of Terminus in the ABM ecosystem

  • Why ABM is the hottest ticket in town

  • Advice on how to start an ABM programme

  • What does the future hold for ABM