In this episode of Let's Talk ABM Declan chats to Randi Barshack, SVP Marketing at RollWorks, about the importance of taking a data-driven approach to Account-based Marketing.

Here's what they cover:

• The role of RollWorks in the ABM ecosystem

• Why ABM is the hottest ticket in town

• Advice on how to start an ABM program

• What does the future hold for ABM