In this episode of Let's talk ABM, Declan is joined by Riaz Kanani, CEO of Radiate B2B. A serial entrepreneur and creator of technology business, Riaz has over twenty years of experience of working at the cutting edge of technology and marketing.

Here's what they cover: 

• How data drives successful ABM programs

• The role of Radiate B2B in your ABM tech stack

• Hyper-personalisation and advertising

• How sales and marketing together make a formidable team