In this episode of Let's Talk ABM Declan chats to Jon Clarke, CEO of Cyance, a leading behaviour-based marketing technology company. Jon shares some use cases for how intent data can enhance ABM in both One-to-one and One-to-many programs.

Here's what they cover:

• How Cyance delivers zero-waste marketing

• The role of Cyance in your ABM tech stack

• How intent data accelerates sales pipeline creation

• Intent data as a client engagement strategy