In this episode of Let's Talk ABM Declan chats to Alice de Courcy, Head of Marketing at Cognism. Alice has built a predictable growth marketing model at Cognism that has seen Cognism grow from $2.5m to $7m in ARR in 2019.

Here's what they cover:

  • How Cognism has built a predictable revenue model

  • The role of Cognism in your ABM tech stack

  • How data is revolutionising ABM

  • How to move a prospect effectively through the funnel