In this episode of Let's talk ABM, Declan chats to Guy Phillips, Head of Enterprise Marketing, EMEA at Autodesk. Guy has that unique experience of working both Agency and Client-side, delivering exceptional ABM experiences. In his current role, as Head of Enterprise Marketing for EMEA at Autodesk, he is leading the charge to create high-impact ABM account experiences.

Here's what they cover:

• Why ABM is not rocket science

• The importance of account insights to unlock accounts

• His great ABM learning

• Advice for anyone starting out with ABM