In this episode of Let's talk ABM, Declan chats to Akriti Gupta, Global Head of ABM at Google Cloud. A passion for marketing translates to a passion for customers, and that’s what has made Akriti love her journey in this realm across GE, Samsung, and now Google. Based in San Francisco, she currently heads Account-based Marketing for Google Cloud globally.

Here's what they cover:

• How Google Cloud achieved Sales and Marketing alignment

• The importance of Account Insights

• Google's tenet of 'fail fast, learn fast' applied to ABM

• Akriti's advice for anyone launching an ABM program