Myth 1: Price should be calcuated from your costs Myth 2: Dropping price will increase demand Myth 3: Price is just another feature Myth 4: You can "Make it Up On Volume" Myth 5: There's Such a Thing as Limited-time Discount Bonus Myth 6: When a Customer Says "Your Price is Too High", believe it. Learn more about your ad choices. Visit megaphone.fm/adchoices