Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

In this inaugural episode , I discuss what it means for YOU to find relevance in the economy of NOW...which is finding Urelevance.

In this episode, I cover the following topics:

  • What is Urelevant?
  • How to Pandemic Proof Your Career
  • Finding the Intersection of Attainable and Essential
  • Three Types of Salesforce Jobs
  • The Start of the 4th Industrial Revolution
  • Remote Life Has FINALLY Crossed the Chasm Into the Mainstream (and the burgeoning irrelevance of the 'On-Site Mafia')
  • Pivoting from a Consumer to a Creator
  • Artisan Life - Your Work is Your Art (if you wish to succeed)

There's a few things I reference in this episode, such as the book 'Crossing the Chasm' by Geoffrey A Moore.

I also reference a quote from Mary Kay, which is more accurately quoted as the following, "Ideas are a dime a dozen. People who implement them are priceless".

Also mentioned in this episode is my learning platform, Mike Wheeler Media+

I reference a couple of tools that make creating easier: Kartra and Wordpress

I also discuss a recent study that found that 37% of jobs can now be performed remotely.

Please subscribe, share and review this podcast, wherever you may be listening.

You can also send me a message or ask a question to potentially be featured in a future episode!

Happy listening!

Mike Wheeler


Send in a voice message: https://anchor.fm/urelevant/message