Today, on episode 30 of the 3Q Digital Download, host Joe Kerschbaum in joined by the 3Q Decision Sciences Team to discuss the very hot and yet very underutilized practice of multi-touch attribution (MTA).  Listen in to understand the basics, including:

• Key questions MTA can answer for your organization
• Top benefits of investing in MTA
• How to know if your company is a good fit
• What you need to be successful
• And more!

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Intro/Outro Music Credit: Jazzy French via Bensound.com