Today, on episode 27 of the 3Q Digital Download, host Joe Kerschbaum is joined by Evergage CEO Karl Wirth to talk about real-time personalization. You'll learn the following:

• Why you should make personalization a cornerstone of your strategy.
• What goes into a one-to-one personalization.
• What you should know about your customers prior to engaging them.
• How machine learning helps you scale personalization.
• Existing roadblocks vs. perceived roadblocks when getting started.
• And so much more!

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Intro/Outro Music Credit: Jazzy French via Bensound.com