Today, on episode 25 of the 3Q Digital Download, host Joe Kerschbaum chats with 3Q Growth Engineer Caitlin Halpert about how to optimize your ad testing.

• Why is proper ad testing so difficult to pull off?
• How can you test ad serving settings?
• If you’re making a “data-based” decision… do you really have the data to back that up?
• What do you do when you get results that are not definitive?
• And more!

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Intro/Outro Music Credit: Jazzy French via Bensound.com