Episode 23 of the 3Q Digital Download podcast is here! In this episode, host Joe Kerschbaum chats with Purna Virji, Senior Manager of Global Engagement at Microsoft, about audience segmentation strategies on Bing.

Listen to the newest episode to hear their takes on:

• Making sure your ads aren’t just noise or annoyances
• How to find an prioritize potential audience segments
• How do you make sure you’re not over-segmenting?
• What Bing features you’re not using, but you should be
• And more!

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com