This week’s episode features host Joe Kerschbaum and guest Bryant Garvin breaking down some tips for mobile marketing. Unfortunately, part of the audio of this episode was lost in a technical mishap, but there’s a ton of important info in this episode in spite of the loss.

Top Tips for PPC Ad Copy for Mobile

1. Create a different experience for Mobile over Desktop
2. Let people use their device to call you (call extensions)
3. Most mobile users are looking for something immediately, so tailor your efforts to embrace that.