Perry’s guest this week has an amazing story. Tracey’s business went bankrupt after the GFC and has since started a relationship counseling business. However, she wants to focus less on trading “time for money” and move to a passive income model.

In today’s episode, you’ll discover strategies to position your brand, how to generate more passive income and how to command higher fees. Plus, you’ll learn how traumatic life experiences can sabotage your business goals for decades if left unchecked. Listen Now!

Summary:

• Diversify your business to avoid times of economic downturn. Tracey’s transport business went bankrupt during the Global Financial Crisis because all her eggs were in one basket.
• Traumatic and emotional wounds cause your unconscious to avoid that situation ever happening again. For Tracey this crippled her confidence in business and made her very risk-averse.
• To grow and be successful you need to focus on creating income producing assets that don’t require your input.
• Become an authority in your niche and package up your expertise into courses and trainings. That’s how you generate passive income.
• Position your business in a narrow niche to command higher fees and become the obvious choice for clients. Tracey could narrow her relationship counselling service to only wealthy tradesman.