Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We talk about many things, including:

• What "relevant content of value" actually is
• The goal of real estate marketing (Hint: All marketing is branding)
• The marketing that stops Joe in his tracks
• How to use humor in your marketing
• Why Joe doesn't use any apps