3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing

Former guest John Balkam joined us this week for a second Halftime Snack.

John is a social entrepreneur, marketing specialist, author of 3-Win Sponsorship, and founder of Third Win Group.

We discussed purpose-driven marketing, how small brands and athletes can get involved, trends enabling more and better partnerships, mental health, environment, and much more.

Come snack with us!

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