It's the Holiday Season once more, the best time to sit back and relax. Sales are up, for sure.

...but wait, do you want MORE conversions on Amazon Advertising?

Michael discusses how we can go beyond our target during the holidays and how to take advantage of the high volume of buyers during this busy week.

We’ll see you in The PPC Den!

🦡 Highlights 00:00 Black Friday Cyber Monday update

02:04 Target Scenarios

03:00 Strategy: Keep it Simple

04:58 Strategy: Go Hard Plan

06:43 Top Tier Campaigns defined

07:30 Strategy: Let's talk Middle Way

11:43 Do you have to be Mathematically Perfect?

13:25 How do we increase conversion?

16:25 Even if you don't perfect BFCM

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links * Is It Profitable to Advertise on Amazon During Black Friday Weekend? + Ramping Up For The Cyber Monday & Black Friday With Data Driven PPC Strategies * What are The Biggest Trends in Amazon PPC Q4 of 2021? [PPC Den Podcast 151] + What Are The Biggest Trends in Amazon PPC Q4 of 2021? * Subscribe to our newsletter: https://www.adbadger.com/newsletter/ * Look through all our show notes: https://www.adbadger.com/podcast * Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin