This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance.
A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently.
Let’s tune in and see how Michael and Alfredo will dismantle this campaign and their actual game plan to restructure it. Watch out for the next episode for the result!
We’ll see you in The PPC Den!
🦡 Highlights 00:00 New setup on The PPC Den Podcast
02:35 Intro
03:47 What are the issues of this campaign?
15:03 What is the game plan?
16:13 Strategy #1: Search Term Graduation
19:47 Strategy #2: Put broad and phrase in their campaigns
20:50 Strategy #3: Insert the hero black variation into all of them
23:54 Are we going to beat the campaign’s actual numbers?
25:26 Outro
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
🦡 Resources & Links* Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: + https://www.adbadger.com/amazon-ppc-checklist/ * How One Keyword Can Apply to Multiple Products [PPC Den Podcast #94] + https://youtu.be/sXEHl2yzdSE * Amazon PPC Campaign Structure: 6 Layers of Complexity [PPC Den Ep. 51] + https://youtu.be/W8OePrW6OFk * How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] + https://youtu.be/2wMnLvVReAw * How Keyword Dumping Ruins Your PPC Campaigns [PPC Den Podcast #106] + https://youtu.be/tOVrJB318EQ * How to do Keyword Research for Amazon PPC: Back to Basics [PPC Den Podcast] + https://youtu.be/fg0khtpfABs
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli, Ad Badger’s PPC Manager
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo