Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure, how to focus your optimization efforts, and more.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

10:40 Elizabeth’s Observations With Account Size Differences

14:30 What Products Should I Be Optimizing?

19:05 Analyzing Outside Your Best Practices

21:08 Activities That Scale

27:46 Tackling Weak Spots

33:23 Analyzing Low Impact Product Practices

40:08 Determining Where To Focus Your Time

43:05 Final Thoughts

🦡 Resources & Links

• Where to find Elizabeth Greene: Jungle - Youtube
• The Problem With Optimizing Low-Converting Products (And How To Solve It)
• What Is A Good Amazon Campaign Naming Structure?
• ​​The Complete Amazon Campaign Types Reference Guide
• Find Your Bid Style: Which Of These 7 Amazon PPC Personalities Are You?
• How Do I Implement N-Gram Analysis On Amazon PPC?
• Case Study: How Do I Fix A Bad Amazon Campaign Structure?
• Why Amazon’s Search Query Performance Dashboard Is Awesome
• 5 Hidden Amazon PPC Ratios
• How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?

🦡 * 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ * Subscribe to our newsletter * Look through all our show notes * Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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