Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.
Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Nancy shares what to expect in this episode
1:55 Intro
3:45 What to do with keywords that have zero sales
5:05 Search terms vs. Keywords
9:10 Keyword case study
11:05 When should you pause a keyword?
18:28 Keyword management in practice
24:13 How to interpret and act on your keyword data
37:45 Managing converting keywords
41:15 Closing thoughts
🦡 Resources & Links
How To Optimize Keywords With 0 Sales In Amazon PPC
What To Do About Low Click – Low Sale Keywords
3 Filters To Use Weekly In Your Search Term Report On Amazon
Long Tail Search Terms: The Amazon PPC Silent Killer
All Things Negative Keywords
New Keyword Research Approach: Gain New Clients For Amazon PPC
Bidding On Branded Keywords: What Happens When You Turn Them Off?
How To Do Keyword Research For Amazon PPC: Back To Basics
How To Tell A Story With Amazon PPC Data To Boost Client Satisfaction
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How To Optimize For Total ACOS Goals In Amazon Advertising
How Do I Fix Low-Impression, Low-Click Keywords In Amazon PPC?
New Keyword Research Approach: Gain New Clients For Amazon PPC
🦡
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message