In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Conversion Rate Importance
• 03:09 - Small Brand Hurdles
• 05:01- Price Testing Effects
• 07:27 - Shopify vs. Amazon
• 10:00 - Competitive Analysis
• 13:16 - Leveraging Reviews
• 15:30 - Conversion Strategies
• 18:33 - Avoiding Price Wars
• 22:34 - PPC and Organic Growth
• 31:22 - Traffic and Final Tips

🦡 Resources & Links🦡 GET AD BADGER ➡️

• How To Align Team Goals Using Amazon PPC Data Tools?
• What Should You Do First When Amazon PPC Sales Drop?
• How To Achieve Low ACOS With Negative Keywords?
• How Do Technical And Creative Strategies Work Together In Amazon PPC?
• How Can Product Images On Amazon Boost Conversion Rates?
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Andy Craig

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno