In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty.

He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign’s flavor and success.

Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Intro
• 1:30 - Explaining the difference between total ACOS and TACoS
• 5:00 - The interaction between paid and organic sales on Amazon
• 7:30 - Evaluating PPC effectiveness with TACoS
• 10:00 - Balancing paid vs. organic sales for better performance
• 12:00 - The importance of a long-term strategy in optimizing TACoS
• 15:00 - How to lower TACoS and improve overall performance
• 18:00 - Maximizing profitability through improved ad spend
• 21:24 - Can a higher ACOS still lead to a healthier business? Yes, it can
• 22:22 - Targeting keywords where your brand has an advantage
• 22:38 - Creating a single keyword campaign to maximize visibility and orders
• 23:01 - Search query performance data and its role in boosting organic sales
• 23:28 - Recap: The four misconceptions about TACoS and corrections
• 24:17 - The exciting new features in our software

• 26:17 - Always consider TACoS in relation to organic performance and profitability

• 🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• Where to find Michael, Michael Erickson Facchin
• How to Make Amazon Advertising Profitable in 2025?
• How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)
• Evolving Thoughts: Total ACOS for Amazon Advertising
• How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno