Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire.

AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision.

Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro
• 01:20 - What is Amazon Marketing Cloud (AMC)?
• 03:45 - Creating Your First Audience
• 05:10 - Why Retargeting Works
• 10:15 - The Power of Stacking Audiences
• 12:00 - Building Effective Funnels
• 16:50 - Common Use Cases
• 20:30 - Insights on Sponsored Ads & DSP Integration
• 26:00 - Starting Your First AMC Audience
• 28:30 - Using No-Code Templates
• 30:00 - Creating Rolling vs. Fixed Audiences
• 32:00 - Optimizing Sponsored Ads with AMC Audiences

• 36:00 - Outro & Where to Find Joe

• 🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• Where to find Michael, Michael Erickson Facchin
• Where to find Joe, Joe Shelerud
• Ad Advance
• How Can I Best Use Amazon Marketing Cloud?
• How Do I Get Started With Amazon DSP?
• An Introduction to Targeting Options on the Amazon DSP
• Into The Great Unknown: Amazon DSP With Kiri Masters
• Using Amazon DSP and AMC to Fully Understand the Customer Journey
• Amazon DSP Campaign Setup Made Easy: A Complete Guide
• Finding Your Audience in Amazon’s Demand-Side Platform (DSP)
• 🎉Ad Badger v3 Software Launch Webinar
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joe Shelerud

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno