In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:27 - Introduction
• 01:42 - Client strategy shift
• 03:37 - Growth vs. Profit
• 07:50 - Product-level focus
• 10:32 - Amazon net proceeds tools
• 18:43 - Campaign bid adjustments
• 24:12 - Profitability jump
• 29:34 - Next steps: strategic scaling
• 31:49 - When not to reset for profit

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR
• 5 Important Factors That Influence Amazon Ranking (Classic)
• Why Should You Rethink Your Approach to PPC on Amazon?
• How to develop a successful client relationship?
• What Amazon PPC Updates Do You Need for 2024?
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno