PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS.

We’ll see you in The Badger Den!

Highlights:

• 0:00 Intro
• 2:25 ACOS is PPC and CVR.
• 5:10 New Series Alert-- PPC Boosters Series
• 6:20 Importance of a plan and strategy
• 9:45 Prime Day 2021 CPC Stats
• 13:05 Example - ACOS Change if Conversion Rate increases 1%
• 15:15 Example - ACOS Change if Conversion Rate increases 2%
• 18:10 Components of Conversion Rate: Customer Psychology
• 19:55 Components of Conversion Rate: Product Market Fit
• 22:10 Know what your customers want: Search Term Reports
• 23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness
• 25:06 Components of Conversion Rate: Review Strategy
• 27:40 Components of Conversion Rate: Product Page Ongoing Optimization
• 30:00 Outro

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

• Tim Conley, business coach
• E-Myth Revisited - Michael Gerber
• Prime Day 2021 Trends to Know
• Manage Your Customer Engagement Tool
• Ep 121 - The ACOS Power Ratio for Amazon PPC
• Download the free ACOS Control Matrix here
• Ep 62 - ACOS: Amazon Platform Tax?

Never miss the latest in Amazon PPC tips and best practices, here.

All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker