Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Intro– Words can’t espresso what you mean to us * 1:54 Why we always talk about KPIs * 8:19 Key metrics, clear KPIs * 9:12 Budget & visibility: CTR * 11:47 Budget & visibility: CVR * 15:00 Strategy: Search Query Performance Dashboard * 22:58 New rollout: Marketing Stream * 30:48 Final thoughts

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🦡 Resources & Links

• Where to find Destaney, Better AMS
• Destaney’s LinkedIn
• Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
• How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
• How to Optimize for Total ACOS Goals in Amazon Advertising
• Common Mistakes With Amazon Product Listings & How to Avoid Them
• Why Amazon’s Search Query Performance Dashboard is Awesome
• What are Day-parting and Week-parting in Amazon PPC?
• Marketing Stream (beta)

🦡

• Never miss the latest in Amazon PPC tips and best practices
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• Check out the Ad Badger App

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin