Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype?

Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists.

We’ll see you in The PPC Den!

🦡 Highlights ​​ * 0:00 Intro– Meet Ad Badger’s Chief Technology Officer * 3:40 How does Amazon Advertising’s API work? * 6:25 Marketing Stream’s improved data granularity * 13:20 Marketing Stream’s No Throttling * 16:01 Near real-time messaging * 17:39 More reporting dimensions (beta) * 19:54 Insights on deltas instead of aggregates * 21:18 Marketing Stream simplifies workflow * 23:23 Marketing Stream’s technical limitations * 27:22 Why are there limitations in regions? * 28:57 Only available for advertising data * 30:15 What does not supporting Queues mean? * 32:23 Differing data depending on the source * 35:51 Marketing Stream’s attribution window * 39:43 Ad Badger’s implementation of Marketing Stream * 47:17 Outro– More coming soon!

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🦡 Resources & Links * Where to find Nick * Check out the Amazon PPC Software Tool Nick built * (book) The Lean Startup * What Are Dayparting & Weekparting in Amazon PPC? * Amazon Key Metrics: What Do I Track & How Do I Influence It? * Amazon’s Marketing Stream * 🦡 * Never miss the latest in Amazon PPC tips and best practices * All our episodes and show notes * Check out the Ad Badger App

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Nickholas Isber

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin