It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.

Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.

Get the Evergreen Campaign Creation Strategy Guide here

We’ll see you in The PPC Den!

🦡 Highlights ​​ * 0:00 Don’t miss this Evergreen Campaign Creation Strategy Guide * 2:18 Intro– Mental models that work * 5:20 Inspiration behind evergreen strategies for PPC * 8:30 Evergreen campaign creation strategy * 11:17 The “Protect” Strategy * 18:20 The “Conquer” Method * 22:21 The “Rank” Approach * 26:06 The “Dominate” Strategy * 32:18 The “Discover” Campaigns * 41:23 Connect with us

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡 Resources & Links * Where to find Noemi, ScaleWave.io * Wizards of Ecom Podcast * Get the Evergreen Campaign Creation Strategy Guide

🦡

• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Check out the Ad Badger App

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin