Simon Mitchell is the Head Coach of the South East Melbourne Phoenix, a new Club started in the 2019-20 NBL season. Simon talks about his college basketball in Maine USA and then being involved as an Assistant Coach with the Melbourne Tigers, Singapore Slingers and most recently Melbourne United as Assistant Coach to Dean Vickerman. In this interview, Simon talks about establishing the team culture, how trust is developing in a new playing group and the support for the team from the basketball heartland of South East Melbourne. This interview was conducted 3 days before the opening game of the 2019-20 NBL season.