Good arguments fail when they ignore how people feel. Chuck Marohn and Joshua Bandoch talk through using empathy, ethical persuasion, and values-based stories with everyone from public works directors to concerned residents. Their examples reveal why understanding fears and incentives often matters more than another chart or study.

Additional Show Notes* Joshua Bandoch (LinkedIn) * How to Get What You Want (Book) * How to be more persuasive (Tedx Talk) * Joshua Bandoch (Site) * Chuck Marohn (Substack)

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