When aspiring entrepreneurs hear or read about successful entrepreneurial journeys, they may be tempted to consider the success an example to be followed.  But not offered entrepreneurial paths can be offered as a repeatable approach instead the rising entrepreneur must adapt to the reality of their own situation.  

Case discusses the common mistakes aspiring entrepreneurs make when attempting to follow someone else's path.  And offers three tips for avoiding the pitfalls of this approach.

When attempting to follow a model path:

1. Know the whole story (or as much as you can find)
2. Identify the gaps
3. Build, follow and respond to your own audience