When creating a tech startup, it’s important to know the audience that you want to serve. Do you supply services to individual customers (B2C) or do you go for other businesses (B2B)? With Business to Consumer (B2C), one may find barriers to markets very difficult to overcome, as the Cost of Customer Acquisition proves too expensive for them to keep up with big corporations. On the other hand, while Business to Business (B2B) may seem to have more opportunity for success, landing the clients in the first place becomes a huge obstacle when you don’t have a reputation or resources to land your first big client. 

So, which one do we go with? In this episode, our hosts take us through the opportunities and difficulties each business model comes with, and how to navigate the two models. Is the market for B2C big enough? Does B2B offer a higher chance of success? Join Thulani, Kopano and Bubu as they look to investigate this further.