On today’s podcast we are joined by an expert in the social media space to learn how to better brand and create recognition for our programs.

After a collegiate soccer career, Matthew Glick pursued his passion of sports and problem solving as well as his experience in working in athletic departments into a business that helps teams, sports programs and athletic departments tell their stories through social media.

Matthew Glick is the founder and CEO of Gipper - a marketing technology platform that makes graphic design incredibly easy for non-designers. Focused in education, Gipper is used by 2000+ schools in nearly 50 states - helping them create and share custom, branded content to social media in just seconds.

 Shownotes: Background Telling Your Program’s Story Meeting people where they are Best Practices @Tampa Consistency in branding Official brand assets and style guides Official logos colors and fonts Using logos to build recognition Media guides and photos Using the resources within your school Highlighting your players and building fan ship Work smarter not harder Gipper - built for speed and ease of use Create your own football ops team with students

Gipper: https://www.gipper.com/

Twitter: @GoGipper

Related: Mark Solis - Creating a student run football ops team https://soundcloud.com/user-804678956/in-season-lifting-creating-an-ops-team-weekends-mark-solis-hc-olentangy-hs-oh Marco Regalado - Branding your program with TikTok https://soundcloud.com/user-804678956/branding-your-program-with-tiktok-marco-regalado-lb-coach-stc-psja-memorial-hs-tx Yusef Shakir and Karim Reed - Building and Branding a Program https://soundcloud.com/user-804678956/your-call-building-branding-a-program-coach-joseph-shakur-kareem-reid