Welcome to Episode 68 of the She Who Dares Podcast!!
Episode 68 | Stop Trying to Beat the Algorithm. Start Telling Your Brand Story with Kathy Young and Brandee Gaar | She Who Dares Podcast
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The She Who Dares Podcast is a community of business owners or aspiring business owners who are balancing the entrepreneurial life with the joy of managing a family. Our mission is to encourage and educate through sharing real-life startup stories, successes, and tips for juggling it all. For full show notes click HERE!
EPISODE DESCRIPTION
Welcome to Episode 68!
I've made more money in my business ignoring the algorithm than forcing it to "work" for me.
So take a second to stop tracking how your Instagram post is performing and learn to approach content in a fresh new way.
Kathy Young, copywriter, and owner of Rekindle Communications, helps creatives and visionaries build connections through a unique brand message.
She's also the copywriter for my personal coaching brand.
In today's episode, we talk about how to ditch the content overwhelm, care less about the algorithm, and share your brand story instead.
BRANDEE'S SHOP
Visit my favorite things, for all the recommended goodies: https://brandeegaar.com/my-favs
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. Thank you for supporting my channel so I can continue to provide you with free content as often as possible!
ABOUT THE HOST
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TIMESTAMPS
00:00 episode 68
00:33 Reel Plan offer
02:16 episode introduction
03:31 interview begins
04:31 who is Kathy Young?
06:48 Kathy's entrepreneurial journey
12:42 the overwhelm of social media
18:57 less content in more places
21:46 Pinterest blog copy
21:56 Pinterest anchor strategy
29:31 other uses for blog content
34:36 copy collaborating with clients
38:46 monthly marketing meeting
45:41 one on one intensive
48:19 web copy not design
50:23 find Kathy here
51:26 episode wrap up
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