Sophie Moule, Pi's Head of Marketing and former Search Marketing Manager at Clarks, join's us on this month's podcast to discuss what it takes to build a successful Black Friday Marketing Strategy.

We explore:

• The growth of Black Friday online, YoY

• The relative merits and considerations of taking part in Black Friday

• Why it's so important to start planning in advance

• The tried and tested PIPR method (Plan, Influence, Peak & Repeat)